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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇬🇧 United KingdomMari LwydY Fari Lwyd A Welsh winter custom featuring a horse skull carried through villages for song and hospitality.Rite · Luck and prosperity · Wonder and entertainment Revived 🇩🇪 Germany and 5 moreStraw bearStrohbär A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living 🇹🇭 ThailandSongkranสงกรานต์ The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living 🇯🇵 JapanKami神 Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living 🇯🇵 JapanTorii鳥居 A traditional Japanese gate marking the boundary between the mundane and sacred spaces of Shinto shrines.Tradition · Speaking with spirits and the dead · Protection Living 🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living 🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living 🇳🇬 Nigeria and 1 moreObatalaỌbatalá The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living 🇧🇷 BrazilPomba Gira An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living 🇮🇷 Iran and 2 moreHaoma A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living 🇱🇻 Latvia and 1 moreLatvian mythology A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living 🇪🇬 EgyptWadjetwꜢḏyt The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical 🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇬🇧 United KingdomWitch ball A glass sphere hung in windows to trap spirits and ward off evilCharm · Protection Historical 🇬🇷 GreeceKykeonκυκεών An Ancient Greek ritual drink linked to the Eleusinian Mysteries and peasant lifeSubstance · Speaking with spirits and the dead · Wonder and entertainment Historical 🇯🇵 Japan and 3 moreManeki-neko招き猫 A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living 🇮🇹 Italy and 5 moreFig sign A hand gesture used to ward off the evil eye or as an insult in many culturesBelief · Protection · Cursing and harm Living 🇮🇳 India and 4 moreShivaशिव A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living 🇮🇳 IndiaKaliकाली A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living 🇨🇳 China and 1 moreMoon blocks筊杯 Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living 🇮🇷 Iran and 5 moreKnocking on wood A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived 🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living 🇮🇳 IndiaTarpanaतर्पण A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇳 China and 3 moreTasseography A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living 🇬🇷 Greece and 1 moreCapnomancy Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical 🇮🇳 IndiaMuhurtamuhūrta A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha) Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living 🇵🇬 Papua New GuineaKula ring A ceremonial gift network in the Trobriand Islands that circulates shell valuables to build social status.Tradition · Power and authority Living 🇹🇴 Tonga and 5 moreTabootapu A cultural prohibition that marks something as forbidden or sacredBelief · Protection · Speaking with spirits and the dead Living 🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇲🇽 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living 🇪🇬 EgyptSham Ennessimشم النسيم An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living 🇲🇽 MexicoAztec religion The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical 🇺🇸 United StatesHopi mythology The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living 🇳🇬 NigeriaOsun-Osogbo Sacred GroveOsun-Osogbo A sacred forest in Nigeria dedicated to the river goddess Osun, celebrated with an annual festival.Tradition · Speaking with spirits and the dead · Protection Living 🇯🇵 JapanSetsubun節分 A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living 🇺🇸 United StatesGhost DanceNanissaanah A circular movement seeking spiritual renewal and reunion with ancestorsRite · Speaking with spirits and the dead · Change and initiation Living 🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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