Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu)
A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇮🇳 IndiaBhadrakaliभद्रकाली
A fierce Hindu goddess worshipped in Kerala and Nashik for protection and spiritual knowledgeBeing · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari)
A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 2 moreAmunjmn (Old/Middle Egyptian); Amoun (Coptic)
The hidden creator god of ancient Egypt, later fused with the sun deity Ra.Being · Power and authority · Protection Historical
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇵🇭 PhilippinesTikbalang
A horse-headed spirit of Philippine forests that leads travelers astrayBeing · Cursing and harm · Luck and prosperity Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇮🇳 India and 5 morePretaप्रेत
A suffering spirit of insatiable hunger found in Asian religious traditionsBeing · Speaking with spirits and the dead Living
🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी
A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living
🇮🇷 Iran and 1 moreJinnجِنّ
Supernatural beings in Islamic and pre-Islamic Arabian belief, created from smokeless fire.Being · Protection · Cursing and harm Living
🇯🇵 JapanBaku獏
A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇳🇿 New ZealandTaniwha
Supernatural beings of Māori lore, acting as guardians or dangerous predators in water and earthBeing · Protection · Cursing and harm Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 5 moreMami Wata
A water spirit of beauty and wealth in African folklore and the Atlantic diasporaBeing · Healing · Luck and prosperity Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇵🇪 Peru and 1 moreSupay
An Andean spirit of the underworld who balances life and death forcesBeing · Cursing and harm · Protection Historical
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇵🇪 Peru and 1 moreApu
Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇷🇺 Russia and 2 moreDomovoyДомовой
A household spirit in Slavic folklore that guards the family and home.Being · Protection · Seeing and foretelling Historical
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇯🇵 JapanKodama木霊
A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living
🇮🇳 India and 3 moreYakshiniयक्षिणी
Some guard, some haunt: female nature spirits of Hindu, Buddhist and Jain loreBeing · Protection · Luck and prosperity Living
🇮🇳 India and 2 moreBrahmarakshasaब्रह्मराक्षसः
A cursed Brahmin spirit in Hindu lore, feared for harm and venerated in temples.Being · Cursing and harm · Protection Living
🇬🇷 Greece and 1 moreHecateἙκάτη
A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical
🇮🇶 Iraq and 1 moreLamassu𒀭𒆗 (dlamma)
A Mesopotamian guardian spirit, a winged bull with a human head, set to watch the gatesBeing · Protection · Power and authority Historical
🇯🇵 JapanKami神
Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇪🇬 EgyptWadjetwꜢḏyt
The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇮🇳 IndiaKaliकाली
A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Erzulie: anonymous, Public domain, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Tikbalang: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Preta: Temple, Richard Carnac, Sir, Public domain, source
- Jinn: VenusFeuerFalle, CC0, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Taniwha: Pseudopanax at en.wikipedia, Public domain, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Mami Wata: Daderot, Public domain, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Domovoy: Ivan Bilibin, Public domain, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
- Yakshini: Brihaspati, CC BY-SA 4.0, source
- Brahmarakshasa: Chaitnyags, CC BY-SA 4.0, source
- Hecate: Henryk Siemiradzki, Public domain, source
- Lamassu: Daderot, CC0, source
- Kami: Bernard Gagnon, CC BY-SA 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Obatala: Isha, CC BY 3.0, source
- Wadjet: Rama, CC BY-SA 3.0 fr, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Kali: Raja Ravi Varma, Public domain, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Bhadrakali: unknown Basholi artist, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Amun: MusikAnimal, CC BY-SA 4.0, source