Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 1 moreGarba
A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living
🇮🇳 India and 5 moreHoliहोली
A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living
🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari)
A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living
🇮🇳 India and 5 moreMandalaमण्डल
A sacred geometric design used in Indian religions for meditation and spiritual mapping.Tradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇮🇳 India and 1 moreRangoliरंगोली
Floor art made with coloured powders and flowers to welcome guests and deitiesTradition · Protection · Luck and prosperity Living
🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी
A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living
🇵🇾 Paraguay and 3 moreGuarani mythology
The oral traditions of the Tupi-Guarani peoples regarding gods, spirits and creationTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇵🇪 Peru and 1 moreApu
Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living
🇮🇳 India and 5 moreBindiबिंदी
A dot worn on the forehead to mark spiritual focus and cultural identityCharm · Protection · Power and authority Living
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇮🇳 India and 1 moreŚrāddhaश्राद्ध
A Hindu rite of ancestor worship involving food offerings and fire ritualsRite · Speaking with spirits and the dead · Cleansing and purification Living
🇮🇳 IndiaAkshaya Tritiyaअक्षय तृतीया
A Hindu and Jain spring festival marking a day of inexhaustible merit and new beginnings.Tradition · Luck and prosperity · Protection Living
🇮🇳 India and 7 moreMakar Sankrantiमकरसङ्क्रान्ति
A solar festival marking the sun's northward shift and the winter harvest across South Asia.Tradition · Speaking with spirits and the dead Living
🇮🇳 India and 5 morePretaप्रेत
A suffering spirit of insatiable hunger found in Asian religious traditionsBeing · Speaking with spirits and the dead Living
🇮🇳 IndiaKautuka
A red or yellow ritual thread worn for protection in South Asian traditionsCharm · Protection Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇮🇳 India and 2 moreYantraयन्त्र
A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreYakshiniयक्षिणी
Some guard, some haunt: female nature spirits of Hindu, Buddhist and Jain loreBeing · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKolamகோலம்
A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇮🇳 India and 1 moreMantraमन्त्रम्
A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living
🇳🇵 Nepal and 1 morePrayer flagLung ta
Cloth banners printed with mantras, hung in high places to spread blessings on the windCharm · Protection · Cleansing and purification Living
🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara
A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇮🇷 Iran and 2 moreSomaसोम
A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇳🇵 Nepal and 1 moreMani stone
Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو
A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living
🇮🇳 IndiaKumkumकुङ्कुमम्
A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 2 moreRudrakshaरुद्राक्ष
Dried seeds of the Elaeocarpus tree used as prayer beads in Hindu and Buddhist traditions.Substance · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 2 moreBrahmarakshasaब्रह्मराक्षसः
A cursed Brahmin spirit in Hindu lore, feared for harm and venerated in temples.Being · Cursing and harm · Protection Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇮🇳 IndiaKaliकाली
A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living
🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা
A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living
🇮🇳 IndiaTarpanaतर्पण
A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇮🇳 India and 4 moreDzi beadགཟི། (gzi)
An agate amulet worn in the Himalayas for protection against the evil eye.Charm · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKartikeyaKārttikeya
Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kolam: mckaysavage, CC BY 2.0, source
- Garba: anurag agnihotri, CC BY 2.0, source
- Holi: Jitenderasingh, CC BY-SA 4.0, source
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Prayer flag: Wotan, CC BY 2.5, source
- Mahakaleshwar Jyotirlinga: Ashverse, CC BY-SA 4.0, source
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Rudraksha: Merasmita, CC BY-SA 4.0, source
- Brahmarakshasa: Chaitnyags, CC BY-SA 4.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Kali: Raja Ravi Varma, Public domain, source
- Durga Puja: Subhrajyoti07, CC BY-SA 4.0, source
- Tarpana: Biswarup Ganguly, CC BY 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Dzi bead: Benjwong, Public domain, source
- Ganesha: anonymous, Public domain, source
- Kartikeya: Dassmahen, CC BY-SA 4.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Rangoli: SreeramKalyan, CC0, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Bindi: Vinay Sahay, CC BY-SA 4.0, source
- Śrāddha: Billjones94, CC BY-SA 4.0, source
- Akshaya Tritiya: Fgndgndgnr, CC BY-SA 4.0, source
- Makar Sankranti: Saloni Desai, CC BY-SA 2.0, source
- Preta: Temple, Richard Carnac, Sir, Public domain, source
- Kautuka: Aditya.Asopa, CC BY-SA 4.0, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Yakshini: Brihaspati, CC BY-SA 4.0, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source