Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇸🇴 Somalia and 5 moreFrankincense
An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇲🇬 MadagascarFamadihana
A Malagasy ritual to rewrap ancestors and celebrate their return to the spirit worldRite · Speaking with spirits and the dead · Luck and prosperity Fading
🇲🇬 MadagascarMalagasy mythology
The oral traditions and ancestral beliefs of the Malagasy people in MadagascarTradition · Speaking with spirits and the dead · Protection Living
🇳🇬 Nigeria and 4 moreOrishaÒrìṣà
Divine spirits of the Yoruba religion and their diasporic descendants in the Americas.Being · Protection · Healing Living
🇳🇬 Nigeria and 5 moreMami Wata
A water spirit of beauty and wealth in African folklore and the Atlantic diasporaBeing · Healing · Luck and prosperity Living
🇰🇪 Kenya and 1 moreMaasai religion
The spiritual beliefs of the semi-nomadic Maasai people of East AfricaTradition · Protection · Healing Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇳🇬 NigeriaOsun-Osogbo Sacred GroveOsun-Osogbo
A sacred forest in Nigeria dedicated to the river goddess Osun, celebrated with an annual festival.Tradition · Speaking with spirits and the dead · Protection Living
🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog
The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living
🇿🇦 South Africa and 1 moreRain Queen
A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇲🇱 Mali and 3 moreGris-gris
A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇬🇭 GhanaWitch camp
Settlements in Ghana where women accused of witchcraft seek refuge from violence and persecution.Tradition · Protection Historical
🇬🇦 Gabon and 2 moreMbulu Ngulu
Wood and metal figures guarding ancestor relics in GabonCharm · Protection · Speaking with spirits and the dead Historical
🇳🇬 Nigeria and 5 moreWitchcraft accusations against children in Africa
Violent persecution of children blamed for misfortune across Sub-Saharan Africa and beyondBelief · Cursing and harm Living
🇲🇬 MadagascarFady
Malagasy cultural taboos regulating daily life and ancestor relationsBelief · Protection · Speaking with spirits and the dead Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
🇿🇦 South AfricaAmadlozi
Ancestors of the Nguni people who guide and protect their descendantsBeing · Protection · Speaking with spirits and the dead Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Serer religion: Unknown author, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Obatala: Isha, CC BY 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Pentagram: Tomruen, Attribution, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Witch camp: Hasslaebetch, CC BY-SA 4.0, source
- Famadihana: Saveoursmile (Hery Zo Rakotondramanana), CC BY-SA 2.0, source
- Orisha: Turismo Bahia, CC BY-SA 2.0, source
- Mami Wata: Daderot, Public domain, source
- Maasai religion: Dr. Ondřej Havelka (cestovatel), CC BY 4.0, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Gris-gris: Teogomez, CC BY-SA 3.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Osun-Osogbo Sacred Grove: Cheeka 2.0, CC BY-SA 4.0, source
- Fady: Robin Taylor, CC BY 2.0, source
- Mbulu Ngulu: Sailko, CC BY 3.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source