News
Witch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry Houdini

Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇮🇳 IndiaKaliकाली A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living 🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living 🇬🇷 Greece and 1 moreCapnomancy Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical 🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living 🇮🇳 India and 1 moreMantraमन्त्रम् A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living 🇺🇸 United StatesHopi mythology The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living 🇮🇳 India and 1 moreGarba A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living 🇮🇳 India and 5 moreHoliहोली A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living 🇩🇪 Germany and 5 moreKrampus A horned Alpine figure who punishes misbehaving children on KrampusnachtFigure · Cursing and harm Living 🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living 🇮🇹 ItalyFortunaFortūna The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical 🇺🇸 United States and 2 moreLouisiana Voodoo An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical 🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living 🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living 🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living 🇲🇳 Mongolia and 1 moreOvooовоо A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇮🇳 IndiaSarnaism A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living 🇮🇸 Iceland and 1 moreHidden-folkhuldufólk Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇿🇦 South Africa and 1 moreRain Queen A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living 🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living 🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living 🇮🇪 Ireland and 1 moreSamhain A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living 🇩🇪 Germany and 4 moreNeed-fireNotfeuer A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical 🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living 🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living 🇭🇹 Haiti and 2 moreLwa Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living 🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living 🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living 🇮🇱 Israel and 2 moreLag BaOmerלַ״ג בָּעוֹמֶר A Jewish holiday marking the end of a mourning period with bonfires and outdoor playTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇳 IndiaTarpanaतर्पण A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living 🇯🇵 Japan and 2 moreTanabataたなばた (七夕) A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living 🇬🇧 United KingdomMari LwydY Fari Lwyd A Welsh winter custom featuring a horse skull carried through villages for song and hospitality.Rite · Luck and prosperity · Wonder and entertainment Revived 🇯🇵 JapanKami神 Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living 🇳🇬 Nigeria and 1 moreObatalaỌbatalá The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇮🇳 India and 4 moreShivaशिव A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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