Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas
A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇵🇭 Philippines and 1 moreAgimatAnting-anting
A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇬🇷 Greece and 2 moreCurse tabletκατάδεσμος
A lead sheet inscribed with a binding curse in the Greco-Roman worldCharm · Cursing and harm · Love and attraction Historical
🇳🇴 NorwayEsbat
A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇮🇶 Iraq and 5 moreLove magic
Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreHoliहोली
A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇯🇵 JapanAkisutozenekoあきすとぜねこ
A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇵🇬 Papua New GuineaBaloma
Spirits of departed kin who, Trobrianders hold, place each new child in the wombBeing · Love and attraction Living
🇩🇴 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being · Love and attraction · Luck and prosperity Living
🇺🇸 United StatesThe Michael Teachings
A channeled New Age system for self-understanding and personality analysisTradition · Love and attraction · Change and initiation Living
🇬🇧 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Holi: Jitenderasingh, CC BY-SA 4.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Curse tablet: Unknown artist, Public domain, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Erzulie: anonymous, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Agimat: FroyAgta, CC BY-SA 4.0, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source
- Lock of hair: Unknown author, CC0, source