Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇻🇺 Vanuatu and 3 moreKastom
A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 1 moreGarba
A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara
A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living
🇵🇭 Philippines and 1 moreAgimatAnting-anting
A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living
🇪🇬 Egypt and 1 moreEye of Horuswḏꜣt
A stylized eye symbol in ancient Egypt representing healing and cosmic orderCharm · Protection · Healing Historical
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇵🇾 Paraguay and 3 moreGuarani mythology
The oral traditions of the Tupi-Guarani peoples regarding gods, spirits and creationTradition · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United States and 1 moreMedicine wheel
Circular stone formations built by Indigenous peoples of North America for ceremony and astronomy.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇳🇴 NorwayEsbat
A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari)
A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living
🇮🇶 Iraq and 3 moreAncient Mesopotamian religion
The polytheistic beliefs and practices of Sumer, Akkad, Assyria and Babylonia from 6000 BC to 500 ADTradition · Power and authority · Speaking with spirits and the dead Historical
🇪🇬 Egypt and 2 moreAmunjmn (Old/Middle Egyptian); Amoun (Coptic)
The hidden creator god of ancient Egypt, later fused with the sun deity Ra.Being · Power and authority · Protection Historical
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇮🇳 India and 1 moreMantraमन्त्रम्
A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇮🇳 India and 2 moreYantraयन्त्र
A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living
🇮🇪 IrelandLia Fáil
A standing stone at the Hill of Tara used for royal inaugurations in Irish legendCharm · Power and authority Historical
🇮🇷 Iran and 2 moreSomaसोम
A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇯🇵 Japan and 1 moreMisogi禊
A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇳🇵 Nepal and 1 moreMani stone
Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreBindiबिंदी
A dot worn on the forehead to mark spiritual focus and cultural identityCharm · Protection · Power and authority Living
🇸🇴 Somalia and 5 moreFrankincense
An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living
🇨🇳 ChinaNeidan内丹
A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living
🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses
A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical
🇿🇦 South Africa and 1 moreRain Queen
A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living
🇮🇪 IrelandBlarney StoneCloch na Blarnan
A limestone block in an Irish castle kissed for the gift of eloquenceCharm · Power and authority Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇮🇷 Iran and 2 moreBibliomancy
Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living
🇬🇷 Greece and 1 moreHecateἙκάτη
A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical
🇮🇶 Iraq and 1 moreLamassu𒀭𒆗 (dlamma)
A Mesopotamian guardian spirit, a winged bull with a human head, set to watch the gatesBeing · Protection · Power and authority Historical
🇮🇪 Ireland and 1 moreBuilders' rites
Ceremonies performed during construction to ensure stability and mark progress.Rite · Power and authority Historical
🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر
Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇮🇩 IndonesiaPenjorᬧᬾᬜ᭄ᚚᚚᭀᬃ
A curved bamboo pole marking prosperity in Balinese Hindu ceremonyTradition · Luck and prosperity · Power and authority Living
🇱🇻 Latvia and 1 moreLatvian mythology
A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living
🇪🇬 EgyptWadjetwꜢḏyt
The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Garba: anurag agnihotri, CC BY 2.0, source
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Mahakaleshwar Jyotirlinga: Ashverse, CC BY-SA 4.0, source
- Agimat: FroyAgta, CC BY-SA 4.0, source
- Eye of Horus: Tangopaso, Public domain, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Medicine wheel: U.S. Forest Service Photo, Public domain, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Lia Fáil: August Schwerdfeger, CC BY 4.0, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Turquoise: Unknown author, Public domain, source
- Misogi: Ds13 at English Wikipedia, CC BY-SA 3.0, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Bindi: Vinay Sahay, CC BY-SA 4.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Neidan: A16898, CC BY-SA 4.0, source
- Blarney Stone: Srleffler, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Bibliomancy: Albert Robida, Public domain, source
- Hecate: Henryk Siemiradzki, Public domain, source
- Lamassu: Daderot, CC0, source
- Builders' rites: U.S. Government, Public domain, source
- Dhikr: Eugène Baugnies, Public domain, source
- Obatala: Isha, CC BY 3.0, source
- Penjor: Chainwit., CC BY-SA 4.0, source
- Latvian mythology: Dezidor, CC BY 3.0, source
- Wadjet: Rama, CC BY-SA 3.0 fr, source
- Pentagram: Tomruen, Attribution, source
- Kastom: Graham Crumb, CC BY-SA 3.0, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Amun: MusikAnimal, CC BY-SA 4.0, source
- Ring shout: Attributed to John Rose, Public domain, source