Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 2 moreSéance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living
🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر
Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие
A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living
🇪🇬 Egypt and 2 moreIsisꜣst (Egyptian)
Egyptian goddess of magic, mourning and kingship, mother of HorusBeing · Protection · Healing Historical
🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие
A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living
🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam
A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living
🇮🇷 Iran and 7 moreNowruzنوروز
A spring equinox festival marking the new year across Persianate culturesTradition · Luck and prosperity · Cleansing and purification Living
🇩🇪 Germany and 5 moreBiodynamic agriculture
An organic farming system with esoteric roots and spiritual practicesTradition · Healing · Power and authority Living
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica
An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 5 moreRinging Cedars' Anastasianismдвижение «Анастасия»
A Russian new religious movement based on books about a Siberian mystic and nature worshipTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇳 India and 5 moreWestern Sufism
Adaptations of Islamic mysticism in Europe and North AmericaTradition · Speaking with spirits and the dead · Power and authority Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇺🇸 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical
🇺🇸 United StatesHail Satan
A Satanic exclamation used as ritual greeting, rebel cry, and pop-culture punchlineBelief · Power and authority · Cursing and harm Living
🇺🇸 United StatesThe Michael Teachings
A channeled New Age system for self-understanding and personality analysisTradition · Love and attraction · Change and initiation Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Biodynamic agriculture: Martist, CC BY-SA 4.0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Séance: Unknown author, Public domain, source
- Dhikr: Eugène Baugnies, Public domain, source
- Hail Satan: Paul Sableman, CC BY 2.0, source
- Pentagram: Tomruen, Attribution, source
- Talisman: Sasha India, CC BY 2.0, source
- Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
- Isis: Ägyptischer Maler um 1360 v. Chr., Public domain, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Vietnamese folk religion: Unknown (traditional painting dated back to the 17th century), Public domain, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Dianism: Guillaume Seignac, Public domain, source
- Ashtar: Evedawn99, Public domain, source
- Ringing Cedars' Anastasianism: Лобачев Владимир, CC BY-SA 3.0, source
- Aetherius Society: Hjamesberglen, CC0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Nowruz: Katzenfee50, CC0, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source