Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreBindiबिंदी
A dot worn on the forehead to mark spiritual focus and cultural identityCharm · Protection · Power and authority Living
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبهسوری
An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇺🇸 United States and 2 moreLouisiana Voodoo
An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical
🇪🇬 EgyptAncient Egyptian afterlife beliefs
A system of rituals and texts guiding the soul through the underworld to eternal rebirthTradition · Protection · Speaking with spirits and the dead Historical
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 5 morePretaप्रेत
A suffering spirit of insatiable hunger found in Asian religious traditionsBeing · Speaking with spirits and the dead Living
🇳🇴 NorwayEsbat
A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Well dressing: User:WhaleyTim, CC BY-SA 3.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Jet: Thmsfrst, Public domain, source
- Preta: Temple, Richard Carnac, Sir, Public domain, source
- Incense: nakimusi, CC BY 2.0, source
- Prayer beads: ja:利用者:pack372sd, CC BY-SA 3.0, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Bindi: Vinay Sahay, CC BY-SA 4.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
- Nowruz: Katzenfee50, CC0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Tetraphobia: Halowand, CC BY-SA 3.0, source
- Red string: Mx. Granger, CC0, source
- Ancient Egyptian afterlife beliefs: Hunefer, Public domain, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Neidan: A16898, CC BY-SA 4.0, source
- Rainmaking: George Catlin, Public domain, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Samhain: Daniel Maclise, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Witch bottle: British Museum, Daniel Pett, 2004-10-25 15:27:22, CC BY-SA 2.0, source
- Blarney Stone: Srleffler, Public domain, source
- Need-fire: Unknown author, Public domain, source
- Tefillin: Brooklyn Museum, CC BY 3.0, source
- Florida Water: Unknown artist(s), Public domain, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Rudraksha: Merasmita, CC BY-SA 4.0, source
- Alebrije: Luisalvaz, CC BY-SA 4.0, source
- Coco: Francisco de Goya, CC0, source
- Alux: Gary Todd, CC0, source
- Bogeyman: Francisco Goya, Public domain, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source