Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇺🇸 United States and 1 moreCalifornian white sage
A California shrub used by Indigenous peoples for food, healing, and ritual cleansingSubstance · Protection · Healing Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog
The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living
🇰🇪 Kenya and 1 moreMaasai religion
The spiritual beliefs of the semi-nomadic Maasai people of East AfricaTradition · Protection · Healing Living
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇮🇹 Italy and 5 morePrecious coral
A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living
🇮🇹 Italy and 1 moreMedieval European magic
A broad category of ritual and natural practices in the Middle Ages, blending healing, divination, and religious belief.Tradition · Healing · Seeing and foretelling Historical
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇧🇷 BrazilMacumba
A term for Afro-Brazilian spiritual practices, often carrying negative connotations of sorceryBelief · Healing · Luck and prosperity Historical
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇸🇸 South Sudan and 1 moreDinka religion
The traditional animist and creator-based faith of the Dinka people of South SudanTradition · Protection · Healing Living
🇮🇩 Indonesia and 3 moreDragon's blood
A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇪🇬 Egypt and 2 moreIsisꜣst (Egyptian)
Egyptian goddess of magic, mourning and kingship, mother of HorusBeing · Protection · Healing Historical
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇨🇱 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇫🇮 Finland and 5 moreMolybdomancy
A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living
🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam
A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang)
Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇪🇬 Egypt and 1 moreEye of Horuswḏꜣt
A stylized eye symbol in ancient Egypt representing healing and cosmic orderCharm · Protection · Healing Historical
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇳🇬 Nigeria and 4 moreOrishaÒrìṣà
Divine spirits of the Yoruba religion and their diasporic descendants in the Americas.Being · Protection · Healing Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇳🇬 Nigeria and 5 moreMami Wata
A water spirit of beauty and wealth in African folklore and the Atlantic diasporaBeing · Healing · Luck and prosperity Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇺🇸 United States and 2 moreLouisiana Voodoo
An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇨🇺 Cuba and 2 moreSanteríaRegla de Ocha
An Afro-Cuban religion blending Yoruba beliefs with Catholicism and SpiritismTradition · Protection · Healing Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇨🇳 ChinaNeidan内丹
A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇺🇸 United States and 5 moreFlorida Water
A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance · Protection · Cleansing and purification Living
🇺🇸 United States and 2 moreSéance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Serer religion: Unknown author, Public domain, source
- Maasai religion: Dr. Ondřej Havelka (cestovatel), CC BY 4.0, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Precious coral: Géry PARENT, CC BY-SA 3.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Santería: Jorge Royan, CC BY-SA 3.0, source
- Californian white sage: Stan Shebs, CC BY-SA 3.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Neidan: A16898, CC BY-SA 4.0, source
- Rainmaking: George Catlin, Public domain, source
- Florida Water: Unknown artist(s), Public domain, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Gede: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Medieval European magic: Unknown author, Public domain, source
- Ganesha: anonymous, Public domain, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Dragon's blood: Andy Dingley, CC BY-SA 3.0, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Isis: Ägyptischer Maler um 1360 v. Chr., Public domain, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Mapuche religion: Gary Todd, CC0, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Molybdomancy: Micha L. Rieser, Attribution, source
- Vietnamese folk religion: Unknown (traditional painting dated back to the 17th century), Public domain, source
- Santa Muerte: Not home, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Thai Buddha amulets: User:Mattes, Public domain, source
- Eye of Horus: Tangopaso, Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Orisha: Turismo Bahia, CC BY-SA 2.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Mami Wata: Daderot, Public domain, source