Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇮🇹 Italy and 5 moreBogeyman
A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇯🇵 JapanTsukumogami付喪神
Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇵🇭 PhilippinesAswang
A shape-shifting monster from Philippine folklore that preys on humans.Being · Cursing and harm Legendary
🇬🇷 GreeceDeipnonδεῖπνον
An ancient Athenian lunar offering to Hekate and the restless dead at the month's end.Rite · Protection · Cursing and harm Living
🇬🇷 Greece and 1 moreHecateἙκάτη
A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHoly well
A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living
🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر
Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living
🇮🇱 IsraelBanishing
Ceremonial magic rites used to clear a space of spiritual influences before other workings.Rite · Cleansing and purification Living
🇩🇪 Germany and 5 moreStraw bearStrohbär
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living
🇱🇰 Sri Lanka and 2 moreParittaපිරිත් (Sinhala), ปริตร (Thai), ပရိတ် (Burmese)
Pali verses recited in Theravada Buddhism for protection and blessingsText · Protection · Healing Living
🇮🇳 IndiaUnicorn horn
A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical
🇬🇧 United KingdomEnglish folklore
The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living
🇳🇬 Nigeria and 5 moreOgunÒgún
A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇭🇹 HaitiGedeGuédé
A family of spirits in Haitian Vodou who guard the dead and grant fertility.Being · Speaking with spirits and the dead · Protection Living
🇭🇹 Haiti and 2 moreManbo
A female priestess in Haitian Vodou who leads rituals and healing workTradition · Healing · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 2 moreEshuÈṣù
A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 2 moreOpon IfáỌpọ́n Ifá
A carved wooden tray used by Yoruba diviners to read signs and consult spirits.Charm · Seeing and foretelling · Speaking with spirits and the dead Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇮🇱 Israel and 3 moreCleromancy
A divination method that uses random chance to reveal divine willOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇬🇷 Greece and 1 moreCapnomancy
Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇯🇵 Japan and 1 moreAinu religion
The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living
🇷🇺 RussiaOssetian mythologyИрон мифологи
The beliefs and supernatural beings of the Ossetian people in the Caucasus.Tradition · Protection · Speaking with spirits and the dead Historical
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇮🇳 India and 5 moreSnake charming
A street performance using a gourd flute to make snakes swayIllusion · Wonder and entertainment · Luck and prosperity Fading
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇹🇷 TurkeyHamsa (sample)Khamsa
An open hand with an eye, hung on doors.Charm · Protection · Luck and prosperity Living
🇺🇸 United States and 2 moreSpiritualism
A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Numerology: Pietro Bongo, Public domain, source
- Philippine mythology: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Bogeyman: Francisco Goya, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
- Tsukumogami: Unknown author, Public domain, source
- Hecate: Henryk Siemiradzki, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Dhikr: Eugène Baugnies, Public domain, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Unicorn horn: Unknown author, CC BY 4.0, source
- English folklore: J. R. Skelton, Public domain, source
- Ogun: Chado07, CC BY-SA 4.0, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Elegua: Sailko, CC BY 3.0, source
- Obatala: Isha, CC BY 3.0, source
- Gede: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Manbo: Aliceba, CC BY-SA 4.0, source
- Pentagram: Tomruen, Attribution, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Eshu: Sailko, CC BY 3.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Opon Ifá: Unknown author, CC BY 3.0, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Cleromancy: Julius Schnorr von Carolsfeld, Public domain, source
- Capnomancy: Tigerzeng, CC BY-SA 4.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Ainu religion: Unknown author, Public domain, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Snake charming: Paris75000, Public domain, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Spiritualism: Rossington, W. W. and Garrett, J. Ellwood, Public domain, source