Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇿🇦 South Africa and 5 moreTraditional healers of Southern Africa Practitioners who blend herbal medicine with ancestral divination in Southern AfricaTradition · Healing · Protection Living

🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living

🇳🇬 Nigeria and 5 moreOgunÒgún A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living

🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living

🇳🇬 Nigeria and 1 moreObatalaỌbatalá The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living

🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living

🇳🇬 Nigeria and 2 moreEshuÈṣù A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living

🇳🇬 Nigeria and 2 moreOpon IfáỌpọ́n Ifá A carved wooden tray used by Yoruba diviners to read signs and consult spirits.Charm · Seeing and foretelling · Speaking with spirits and the dead Living

🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical

🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living

🇸🇳 Senegal and 5 moreMaraboutmurābiṭ A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living

🇳🇬 Nigeria and 4 moreJuju A West African spiritual belief system involving charms and ritualsTradition · Healing · Luck and prosperity Living

🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living 🇬🇭 Ghana and 1 moreAkan religionAkom Traditional beliefs of the Akan people, centered on a distant creator and nature spirits.Tradition · Protection · Healing Living

🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living

🇿🇦 South Africa and 1 moreMutiumuthi Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living

🇧🇯 Benin and 5 moreVodun art Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living 🇿🇦 South Africa and 1 moreSan religion Traditional beliefs of the San peoples of Southern Africa, centered on trance and rock artTradition · Speaking with spirits and the dead Living

🇪🇬 Egypt and 5 moreZārزار A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living

🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living

🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living

🇪🇬 Egypt and 5 moreAfrican divination Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living 🇲🇱 Mali and 1 moreSandobele A Senufo woman diviner who mediates between the village and bush spirits.Being · Speaking with spirits and the dead · Protection Living

🇲🇬 MadagascarFady Malagasy cultural taboos regulating daily life and ancestor relationsBelief · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Serer religion: Unknown author, Public domain, source
Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
Ogun: Chado07, CC BY-SA 4.0, source
Obatala: Isha, CC BY 3.0, source
Elegua: Sailko, CC BY 3.0, source
Pentagram: Tomruen, Attribution, source
Eshu: Sailko, CC BY 3.0, source
Opon Ifá: Unknown author, CC BY 3.0, source
Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
Odinani: Northcote Whitridge Thomas, Public domain, source
Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
Muti: Nicholas Roux, CC BY-SA 4.0, source
Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
Zār: Emad Nemati, CC BY-SA 4.0, source
African divination: Unknown author, CC BY 4.0, source
Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
Gris-gris: Teogomez, CC BY-SA 3.0, source
Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
Juju: ILN Staff, after special artist correspondent Mr Harries F.R.G.S., Public domain, source
Fady: Robin Taylor, CC BY 2.0, source
Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
Traditional healers of Southern Africa: Wizzy, CC BY-SA 3.0, source