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Living traditions‘Mystical shaman’ plans Wānaka templeFestivalsSIPA to hold Samhain at Gaia House on Oct. 24Living traditions5 ancient bathing rituals across the worldFestivalsMidtown venue hosts Day of the Dead dinnerWitchcraftPaul Carus’ *The History of the Devil and the Idea of Evil* (1899)Stage magicHoudini historical marker dedication set for HalloweenFestivalsCelebrating Oxi Day, Castanyada and Samhain Safely in 2026Witch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsWitch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsFestivalsHalloween and Day of the Dead come together at Salinas’ Paper Tacos.Living traditions‘Mystical shaman’ plans Wānaka templeFestivalsSIPA to hold Samhain at Gaia House on Oct. 24Living traditions5 ancient bathing rituals across the worldFestivalsMidtown venue hosts Day of the Dead dinnerWitchcraftPaul Carus’ *The History of the Devil and the Idea of Evil* (1899)Stage magicHoudini historical marker dedication set for HalloweenFestivalsCelebrating Oxi Day, Castanyada and Samhain Safely in 2026Witch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsWitch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsFestivalsHalloween and Day of the Dead come together at Salinas’ Paper Tacos.
EveryJaadu

Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
KindTraditionRiteCharmOracleSubstanceBeingFigureTextIllusionBelief
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
StandingLivingRevivedFadingHistoricalLegendaryPerformed
OrderBest knownA to ZNewestLiving first
🇯🇵 JapanTeru teru bōzuてるてる坊主 A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living 🇮🇹 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical 🇧🇷 Brazil and 1 moreSaciSaci-pererê A one-legged prankster of Brazilian folklore who hides in dust devils and wears a magic red cap.Figure · Luck and prosperity · Cursing and harm Living 🇺🇸 United States and 5 moreNeoshamanism A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living 🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living 🇹🇼 TaiwanKuai Kuai culture乖乖文化 A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living 🇮🇱 Israel and 5 moreBirkat haMinimברכת המינים A Jewish liturgical curse against apostates and Christians within the daily standing prayerRite · Cursing and harm · Binding and oaths Historical 🇷🇺 RussiaCarromancy A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living 🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇺🇸 United States and 5 moreNeoshamanism A modern spiritual practice adapting shamanic techniques for Western seekersTradition · Healing · Speaking with spirits and the dead Living 🇺🇸 United StatesFeri Tradition An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living 🇷🇺 Russia and 1 moreUnclean forceнечисть A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical 🇯🇵 JapanAkisutozenekoあきすとぜねこ A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical 🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living 🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇮🇪 IrelandStatue rubbing A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living 🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢 Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical 🇦🇺 Australia and 2 moreTheatrical superstitions Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living 🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical 🇬🇷 Greece and 1 moreOomancy Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living 🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇯🇵 JapanDōbutsu uranai動物占い A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living 🇪🇬 Egypt and 5 moreAfrican divination Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living 🇺🇸 United States and 5 moreFriday the 13th A Western superstition that a specific calendar alignment brings misfortuneBelief · Cursing and harm Living 🇮🇱 IsraelSegulaסגולה A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living 🇨🇳 China and 1 moreFalun Gong法轮功 A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living 🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living 🇮🇷 IranFravashi A personal spirit in Zoroastrian belief that guides the living and protects the dead.Being · Protection · Speaking with spirits and the dead Living 🇹🇭 Thailand and 5 moreKrasueกระสือ A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living 🇯🇵 Japan and 4 moreHousehold deity A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical 🇹🇭 Thailand and 1 moreNang Taniนางตานี A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living 🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living 🇷🇺 Russia and 1 moreBabayБабай A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary 🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living 🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living 🇫🇷 France and 3 moreLes LavandièresKannerez-Noz Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary 🇮🇱 IsraelAgrat bat Mahlatאגרת בת מחלת A demon in Jewish tradition who rules over destructive spirits and night hours.Being · Cursing and harm Historical 🇧🇴 Bolivia and 1 moreAnchanchu A shapeshifting vampire of the Andes that drains blood and demands offerings from miners.Being · Cursing and harm · Power and authority Legendary 🇯🇵 Japan and 1 moreKōshin庚申信仰 A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living 🇷🇺 Russia and 3 moreYehowistsильинцы A Russian Spiritual Christian group founded by Nikolai Ilyin in the 1840sTradition · Protection · Speaking with spirits and the dead Living 🇵🇾 ParaguayJasy Jatere A Guaraní spirit of the moon who guards yerba mate and enforces the siestaBeing · Protection · Luck and prosperity Legendary 🇺🇸 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living 🇬🇧 United KingdomTrow Nocturnal spirits of the Orkney and Shetland islands, known for mischief and musical abduction.Being · Cursing and harm · Wonder and entertainment Historical 🇸🇪 SwedenAskafroa A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary 🇵🇹 Portugal and 1 moreCabra cabriola A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
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Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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