Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living

🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living

🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanOfudaお札/御札 (ofuda) Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living

🇨🇳 ChinaNeidan内丹 A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical 🇯🇵 Japan and 1 moreKuji-in九字印 A system of nine syllables and hand gestures used for protection and spiritual alignment in Japanese esoteric traditionsRite · Protection · Speaking with spirits and the dead Historical

🇯🇵 JapanMiko巫女 A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living

🇨🇳 China and 5 moreFeng shui風水 A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living

🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living

🇯🇵 JapanKagura神楽 A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanMount Osore恐山 A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living

🇯🇵 JapanItakoイタコ Blind women in Japan who train to channel spirits and communicate with the dead.Tradition · Speaking with spirits and the dead · Seeing and foretelling Fading

🇯🇵 Japan and 1 moreMisogi禊 A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living

🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会 An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical

🇯🇵 JapanBaku獏 A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living 🇯🇵 JapanNoro祝女 Ryukyuan village priestesses who tend sacred hearths and utaki shrinesTradition · Speaking with spirits and the dead · Protection Fading 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living

🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism) A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living

🇯🇵 JapanTeru teru bōzuてるてる坊主 A white paper doll hung outside to ask for sunny weatherCharm · Luck and prosperity Living

🇹🇼 TaiwanKuai Kuai culture乖乖文化 A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living

🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇯🇵 JapanAkisutozenekoあきすとぜねこ A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢 Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical

🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇯🇵 JapanDōbutsu uranai動物占い A Japanese divination system that sorts people into animal types based on birthdate and personality axes.Oracle · Luck and prosperity Living

🇨🇳 China and 1 moreFalun Gong法轮功 A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living

🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living 🇯🇵 Japan and 1 moreKōshin庚申信仰 A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living

🇯🇵 JapanMagatama勾玉 A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living

🇯🇵 JapanAmabieアマビエ A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary 🇯🇵 JapanYakudoshi厄年 Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living

🇯🇵 JapanHoshi Matsuri星まつり A Buddhist ritual to honor stars and pray for protection from disasterRite · Protection · Luck and prosperity Living 🇰🇷 South KoreaMusok eumak무속 음악 Traditional Korean shamanistic music performed during gut rituals to induce tranceTradition · Speaking with spirits and the dead Living

🇨🇳 China and 3 moreCash方孔錢 A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living

🇨🇳 ChinaReligion of the Shang dynasty The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical

🇯🇵 JapanSuzu鈴 A hollow Japanese bell with inner pellets, used in Shinto rites and shrines.Charm · Protection · Speaking with spirits and the dead Living

🇨🇳 ChinaFlying Star Feng Shui A Chinese feng shui school that charts a building's nine squares for good and bad qiTradition · Seeing and foretelling · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Guanyin: JL Cogburn, CC BY-SA 2.0, source
Teru teru bōzu: Novaric at English Wikipedia, CC BY-SA 3.0, source
Daruma doll: Crisco 1492, Public domain, source
Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
Kuai Kuai culture: 總統府, CC BY 2.0, source
Omikuji: C121749n, Public domain, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Ofuda: 教派研究 (Sectarian research), CC BY-SA 3.0, source
Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
Neidan: A16898, CC BY-SA 4.0, source
Tsukumogami: Unknown author, Public domain, source
Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
Miko: Chris Gladis, Flickr user MShades, CC BY 2.0, source
Feng shui: Unknown author, Public domain, source
Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
Kagura: Elstner Hilton, Public domain, source
Kitsunebi: Abasaa, Public domain, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
Itako: User Geomr~commonswiki self upload, CC BY-SA 3.0, source
Falun Gong: longtrekhome, CC BY 3.0, source
Nuo folk religion: Wikiwikiyarou, CC BY-SA 3.0, source
Misogi: Ds13 at English Wikipedia, CC BY-SA 3.0, source
Magatama: Kakidai, CC BY-SA 3.0, source
Amabie: Unknown author, Public domain, source
Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
Baku: Momotarou2012, CC BY-SA 3.0, source
Cash: User 冷玉 on zh.wikipedia, CC BY-SA 3.0, source
Religion of the Shang dynasty: Unknown author, CC0, source
Regional forms of shamanism: Man Sing, Public domain, source
Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
Hoshi Matsuri: Anonymous ( Japan ) Unknown author, CC0, source
Suzu: Unknown author, CC0, source
Flying Star Feng Shui: Unknown author, Public domain, source