Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇬🇧 United KingdomEnglish folklore
The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇹🇭 Thailand and 1 moreGhosts in Thai cultureผี (phi)
A wide range of spirits and ghosts found in Thai folklore and popular belief.Belief · Protection · Cursing and harm Living
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇮🇱 Israel and 5 moreTetragrammatonיהוה
The four-letter name of God in the Hebrew Bible, written as YHWH.Belief · Speaking with spirits and the dead Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kolam: mckaysavage, CC BY 2.0, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Numerology: Pietro Bongo, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Witchcraft in Latin America: Unknown author, CC BY 4.0, source
- Tetragrammaton: Lakisletter.gif : derivative work: Filii Henoch ( talk ), Public domain, source
- Chakra: Unknown author, Public domain, source
- Astrology: Wilfredor, CC0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Rainmaking: George Catlin, Public domain, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Coco: Francisco de Goya, CC0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- English folklore: J. R. Skelton, Public domain, source
- Pentagram: Tomruen, Attribution, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Kitsunebi: Abasaa, Public domain, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Juju: ILN Staff, after special artist correspondent Mr Harries F.R.G.S., Public domain, source
- Folk Orthodoxy: Лобачев Владимир, CC BY-SA 4.0, source
- Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
- Santa Muerte: Not home, Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Ghosts in Thai culture: Heinrich Damm ( User:Hdamm , Hdamm at de.wikipedia.org ), CC BY 2.0, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Evil eye: FocalPoint, CC BY-SA 3.0, source
- St John's Eve: Jules Breton, Public domain, source
- Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Soul dualism: 尹真人, Public domain, source