Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion
Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog
The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇵🇸 Palestine and 1 moreRachel's TombQever Raḥel; Qabr Rāḥīl
A shared holy site near Bethlehem revered by Jews, Christians, and MuslimsTradition · Speaking with spirits and the dead · Protection Living
🇺🇸 United States and 3 moreMediumship
The practice of mediating communication between the living and spirits of the dead.Tradition · Speaking with spirits and the dead Living
🇺🇸 United States and 1 moreCalifornian white sage
A California shrub used by Indigenous peoples for food, healing, and ritual cleansingSubstance · Protection · Healing Living
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇯🇵 Japan and 1 moreMisogi禊
A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living
🇯🇵 JapanOfudaお札/御札 (ofuda)
Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living
🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism)
A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇱 Israel and 5 moreTetragrammatonיהוה
The four-letter name of God in the Hebrew Bible, written as YHWH.Belief · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Homa: Vyacheslav Argenberg, CC BY 4.0, source
- Rachel's Tomb: Lane-Poole, Stanley, Public domain, source
- St John's Eve: Jules Breton, Public domain, source
- Thai Buddha amulets: User:Mattes, Public domain, source
- Serer religion: Unknown author, Public domain, source
- Tefillin: Brooklyn Museum, CC BY 3.0, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
- Soul dualism: 尹真人, Public domain, source
- Mantra: Markrosenrosen, CC BY-SA 3.0, source
- Chakra: Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
- Incense: nakimusi, CC BY 2.0, source
- Theyyam: Shagil Kannur, CC BY-SA 4.0, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Siberian shamanism: Аркадий Зарубин, CC BY-SA 3.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Santería: Jorge Royan, CC BY-SA 3.0, source
- Mediumship: Harvey Metcalfe, Public domain, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Californian white sage: Stan Shebs, CC BY-SA 3.0, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Misogi: Ds13 at English Wikipedia, CC BY-SA 3.0, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Ofuda: 教派研究 (Sectarian research), CC BY-SA 3.0, source
- Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
- Prayer beads: ja:利用者:pack372sd, CC BY-SA 3.0, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Zār: Emad Nemati, CC BY-SA 4.0, source
- Tetragrammaton: Lakisletter.gif : derivative work: Filii Henoch ( talk ), Public domain, source
- Gnawa music: Lucyin, CC BY-SA 4.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Isaac Luria: Louski1, CC BY-SA 3.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Traditional healers of Southern Africa: Wizzy, CC BY-SA 3.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source