News
Living traditions‘Mystical shaman’ plans Wānaka templeFestivalsSIPA to hold Samhain at Gaia House on Oct. 24Living traditions5 ancient bathing rituals across the worldFestivalsMidtown venue hosts Day of the Dead dinnerWitchcraftPaul Carus’ *The History of the Devil and the Idea of Evil* (1899)Stage magicHoudini historical marker dedication set for HalloweenFestivalsCelebrating Oxi Day, Castanyada and Samhain Safely in 2026Witch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsWitch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsFestivalsHalloween and Day of the Dead come together at Salinas’ Paper Tacos.Living traditions‘Mystical shaman’ plans Wānaka templeFestivalsSIPA to hold Samhain at Gaia House on Oct. 24Living traditions5 ancient bathing rituals across the worldFestivalsMidtown venue hosts Day of the Dead dinnerWitchcraftPaul Carus’ *The History of the Devil and the Idea of Evil* (1899)Stage magicHoudini historical marker dedication set for HalloweenFestivalsCelebrating Oxi Day, Castanyada and Samhain Safely in 2026Witch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsWitch-huntsSNP councillors ignore potholes to demand apology for historic witch trialsFestivalsHalloween and Day of the Dead come together at Salinas’ Paper Tacos.
EveryJaadu

Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
KindTraditionRiteCharmOracleSubstanceBeingFigureTextIllusionBelief
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
StandingLivingRevivedFadingHistoricalLegendaryPerformed
OrderBest knownA to ZNewestLiving first
🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living 🇹🇷 Turkey and 5 moreEvil eye A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living 🇮🇳 IndiaSarnaism A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical 🇳🇵 Nepal and 1 moreMani stone Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇯🇵 Japan and 1 moreMisogi禊 A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living 🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living 🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living 🇺🇸 United States and 1 moreCalifornian white sage A California shrub used by Indigenous peoples for food, healing, and ritual cleansingSubstance · Protection · Healing Living 🇪🇸 Spain and 5 moreSt John's Eve A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living 🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living 🇩🇲 Dominica and 1 morePrayer beads Beaded strings used to count prayers and mantras across many world religionsSubstance · Speaking with spirits and the dead Living 🇯🇵 JapanOfudaお札/御札 (ofuda) Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living 🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living 🇮🇷 Iran and 2 moreSomaसोम A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical 🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living 🇬🇷 Greece and 5 moreCrossroads (folklore) A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living 🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living 🇮🇳 IndiaPanchagavya A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living 🇲🇽 Mexico and 5 moreCopal A tree resin used as incense in Mesoamerica and varnish in EuropeSubstance · Speaking with spirits and the dead · Cleansing and purification Living 🇭🇹 Haiti and 2 moreHaitian VodouVodou An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living 🇮🇳 India and 1 moreMantraमन्त्रम् A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living 🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical 🇬🇧 United Kingdom and 3 moreRowancaorann A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living 🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living 🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living 🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living 🇮🇱 Israel and 5 moreTefillinתְּפִלִּין Black leather boxes containing Torah scrolls, worn by Jewish men during weekday prayers.Charm · Speaking with spirits and the dead · Protection Living 🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living 🇪🇬 Egypt and 5 moreHamsaخمسة A palm-shaped amulet used across North Africa and the Middle East to ward off harm.Charm · Protection · Luck and prosperity Living 🇳🇴 NorwayEsbat A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living 🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living 🇵🇸 Palestine and 1 moreRachel's TombQever Raḥel; Qabr Rāḥīl A shared holy site near Bethlehem revered by Jews, Christians, and MuslimsTradition · Speaking with spirits and the dead · Protection Living 🇯🇵 JapanBaku獏 A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living 🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living 🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living 🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living 🇫🇷 France and 3 moreReliquary A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living 🇮🇹 Italy and 5 moreRelic An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living 🇮🇷 Iran and 2 moreHaoma A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living 🇨🇺 Cuba and 2 moreSanteríaRegla de Ocha An Afro-Cuban religion blending Yoruba beliefs with Catholicism and SpiritismTradition · Protection · Healing Living 🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living 🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇮🇳 India and 2 moreYantraयन्त्र A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living
More entries

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.