Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living

🇮🇱 Israel and 4 moreIsaac Luriaיִצְחָק בן שלמה אשכנזי לוּרְיָא A sixteenth-century rabbi who founded modern Kabbalah through oral teachings in Safed.Text · Speaking with spirits and the dead · Change and initiation Living

🇬🇷 Greece and 2 moreMagic in the Greco-Roman world Private supernatural practices in ancient Greece and Rome, distinct from public state religion.Tradition · Protection · Cursing and harm Historical

🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living

🇺🇸 United StatesDianic Wicca A female-only pagan tradition honoring the Goddess and women's experienceTradition · Protection · Healing Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living

🇪🇪 Estonia and 5 moreSoul dualism A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical

🇮🇳 IndiaTheyyam A ritual dance from Kerala where performers embody deities through elaborate costume and songRite · Speaking with spirits and the dead · Protection Living

🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living

🇺🇸 United States and 5 moreFlorida Water A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance · Protection · Cleansing and purification Living 🇧🇯 Benin and 2 morePapa Legba A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living

🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living 🇫🇷 FrancePlanchette A wooden device for automatic writing used in Victorian spiritualist séancesCharm · Speaking with spirits and the dead · Seeing and foretelling Historical

🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living

🇵🇹 Portugal and 5 moreCocoCoca A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living

🇲🇽 Mexico and 2 moreAluxaluxo'ob A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 1 moreKnocker A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical

🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living

🇭🇹 Haiti and 2 moreLwa Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living

🇺🇸 United States and 5 moreNight hag A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary

🇧🇷 Brazil and 5 moreSanto Daime A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living

🇮🇹 Italy and 5 moreBogeyman A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living

🇬🇧 United KingdomBrowniebrùnaidh A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇮🇪 Ireland and 1 moreAos Sí Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇬🇷 Greece and 2 moreNumerology The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical

🇵🇭 PhilippinesAswang A shape-shifting monster from Philippine folklore that preys on humans.Being · Cursing and harm Legendary 🇬🇷 GreeceDeipnonδεῖπνον An ancient Athenian lunar offering to Hekate and the restless dead at the month's end.Rite · Protection · Cursing and harm Living

🇬🇷 Greece and 1 moreHecateἙκάτη A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical

🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living

🇬🇧 United Kingdom and 2 moreBeating the bounds A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living

🇮🇪 Ireland and 5 moreHoly well A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living

🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living 🇮🇱 IsraelBanishing Ceremonial magic rites used to clear a space of spiritual influences before other workings.Rite · Cleansing and purification Living

🇩🇪 Germany and 5 moreStraw bearStrohbär A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living 🇱🇰 Sri Lanka and 2 moreParittaපිරිත් (Sinhala), ปริตร (Thai), ပရိတ် (Burmese) Pali verses recited in Theravada Buddhism for protection and blessingsText · Protection · Healing Living

🇮🇳 IndiaUnicorn horn A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical

🇬🇧 United KingdomEnglish folklore The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living

🇳🇬 Nigeria and 5 moreOgunÒgún A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living

🇬🇧 United Kingdom and 2 moreAdder stone A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical

🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Soul dualism: 尹真人, Public domain, source
Numerology: Pietro Bongo, Public domain, source
Incense: nakimusi, CC BY 2.0, source
Theyyam: Shagil Kannur, CC BY-SA 4.0, source
Witchcraft in Latin America: Unknown author, CC BY 4.0, source
Philippine mythology: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
Isaac Luria: Louski1, CC BY-SA 3.0, source
Ancestor worship: Lyn Gateley, CC BY 2.0, source
Rainmaking: George Catlin, Public domain, source
Midsummer: Kora27, CC BY-SA 4.0, source
Walpurgis Night: Luis Ricardo Falero, Public domain, source
Magic circle: John William Waterhouse, Public domain, source
Florida Water: Unknown artist(s), Public domain, source
Séance: Unknown author, Public domain, source
Sandpainting: Mnolf, CC BY-SA 3.0, source
Coco: Francisco de Goya, CC0, source
Alux: Gary Todd, CC0, source
Pachamama: Penarc, CC BY-SA 3.0, source
Lwa: Hector Hyppolite, Public domain, source
Night hag: Henry Fuseli, Public domain, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Santo Daime: Tonelada, CC BY-SA 3.0, source
Bogeyman: Francisco Goya, Public domain, source
Brownie: Unknown author, CC BY-SA 2.5, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
Tsukumogami: Unknown author, Public domain, source
Hecate: Henryk Siemiradzki, Public domain, source
Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
Holy well: The Speckled Bird, CC BY-SA 4.0, source
Dhikr: Eugène Baugnies, Public domain, source
Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
Unicorn horn: Unknown author, CC BY 4.0, source
English folklore: J. R. Skelton, Public domain, source
Ogun: Chado07, CC BY-SA 4.0, source
Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
Elegua: Sailko, CC BY 3.0, source
Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source
Dianic Wicca: Jean-Baptiste Tuby I (Italy, active France, Paris and Versailles, 1635, Public domain, source