Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaHindu astrologyज्योतिष (Jyotiṣa) A traditional Hindu system of astrology and timekeeping rooted in the VedasTradition · Seeing and foretelling · Luck and prosperity Living

🇭🇹 HaitiErzulieÈzili A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living

🇦🇷 Argentina and 2 moreSan La Muerte A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living

🇯🇵 JapanBaku獏 A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living

🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living

🇷🇺 Russia and 3 moreSiberian shamanism The spirit-journey practices of North Asian peoples and their linguistic relativesTradition · Healing · Speaking with spirits and the dead Fading

🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living

🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living

🇯🇵 JapanOmikujiおみくじ Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living

🇫🇷 France and 3 moreReliquary A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living

🇮🇹 Italy and 5 moreRelic An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living

🇨🇺 Cuba and 2 moreSanteríaRegla de Ocha An Afro-Cuban religion blending Yoruba beliefs with Catholicism and SpiritismTradition · Protection · Healing Living

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇪🇬 Egypt and 1 moreEye of Horuswḏꜣt A stylized eye symbol in ancient Egypt representing healing and cosmic orderCharm · Protection · Healing Historical 🇬🇧 United Kingdom and 1 moreKnocker A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical

🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 1 moreLakshmiलक्ष्मी A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living

🇮🇳 India and 2 moreYantraयन्त्र A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living

🇮🇷 Iran and 2 moreSomaसोम A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇺🇸 United States and 1 moreCalifornian white sage A California shrub used by Indigenous peoples for food, healing, and ritual cleansingSubstance · Protection · Healing Living

🇮🇳 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical

🇬🇧 United Kingdom and 3 moreRowancaorann A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living

🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living

🇯🇵 Japan and 1 moreMisogi禊 A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living

🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanOfudaお札/御札 (ofuda) Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical

🇺🇸 United States and 5 moreNight hag A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary 🇮🇳 IndiaPashupata Shaivismपाशुपत An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary

🇳🇵 Nepal and 1 moreMani stone Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living

🇮🇳 IndiaSarnaism A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living

🇪🇬 Egypt and 5 moreZārزار A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living

🇮🇱 Israel and 5 moreTetragrammatonיהוה The four-letter name of God in the Hebrew Bible, written as YHWH.Belief · Speaking with spirits and the dead Living

🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living 🇫🇮 Finland and 1 moreFinnic mythologies The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living

🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living

🇮🇱 Israel and 4 moreIsaac Luriaיִצְחָק בן שלמה אשכנזי לוּרְיָא A sixteenth-century rabbi who founded modern Kabbalah through oral teachings in Safed.Text · Speaking with spirits and the dead · Change and initiation Living

🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living

🇨🇳 ChinaNeidan内丹 A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living

🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会 An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical

🇿🇦 South Africa and 5 moreTraditional healers of Southern Africa Practitioners who blend herbal medicine with ancestral divination in Southern AfricaTradition · Healing · Protection Living 🇮🇹 ItalyLemuriaLemuralia An ancient Roman festival to send restless ghosts away from the homeRite · Cleansing and purification · Speaking with spirits and the dead Historical

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Eye of Horus: Tangopaso, Public domain, source
Erzulie: anonymous, Public domain, source
Alp: Henry Fuseli, Public domain, source
Kavu: Ashwin.appus, CC BY-SA 4.0, source
Hindu astrology: Unknown author, CC BY 4.0, source
San La Muerte: Sergio Serrano, CC BY-SA 2.0, source
Baku: Momotarou2012, CC BY-SA 3.0, source
Groundhog Day: Anthony Quintano, CC BY 2.0, source
Siberian shamanism: Аркадий Зарубин, CC BY-SA 3.0, source
Navagraha: Kiran891, CC BY-SA 4.0, source
Witchcraft in Latin America: Unknown author, CC BY 4.0, source
Omikuji: C121749n, Public domain, source
Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
Relic: MathieuGuy, CC BY-SA 3.0, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Santería: Jorge Royan, CC BY-SA 3.0, source
Cairn: Andrew Bossi, CC BY-SA 2.5, source
Lakshmi: Raja Ravi Varma, Public domain, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
Californian white sage: Stan Shebs, CC BY-SA 3.0, source
Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
Misogi: Ds13 at English Wikipedia, CC BY-SA 3.0, source
Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
Ofuda: 教派研究 (Sectarian research), CC BY-SA 3.0, source
Mani stone: John Hill, CC BY-SA 4.0, source
Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
Zār: Emad Nemati, CC BY-SA 4.0, source
Tetragrammaton: Lakisletter.gif : derivative work: Filii Henoch ( talk ), Public domain, source
Gnawa music: Lucyin, CC BY-SA 4.0, source
Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
Isaac Luria: Louski1, CC BY-SA 3.0, source
Ancestor worship: Lyn Gateley, CC BY 2.0, source
Neidan: A16898, CC BY-SA 4.0, source
Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
Traditional healers of Southern Africa: Wizzy, CC BY-SA 3.0, source
Rainmaking: George Catlin, Public domain, source
Night hag: Henry Fuseli, Public domain, source