Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇷🇸 Serbia and 5 moreVampire An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary

🇫🇷 France and 5 moreWerewolf A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary

🇪🇬 Egypt and 1 moreLilithלִילִית A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary

🇧🇪 Belgium and 2 moreHorseshoe A metal shoe for a horse's hoof and a talisman of good fortuneCharm · Protection · Luck and prosperity Living

🇮🇳 India and 2 morePalmistry A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living

🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living

🇹🇷 Turkey and 5 moreEvil eye A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇮🇶 Iraq and 5 moreGrimoire A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical 🇬🇧 United Kingdom and 1 moreChaos magic A modern magical system that treats belief as a flexible tool rather than a fixed truth.Tradition · Change and initiation · Power and authority Living 🇨🇱 ChileChilean mythology The myths and legends of Chile, blending indigenous roots with colonial influences.Tradition · Wonder and entertainment Living 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical 🇯🇵 JapanIttan-momen一反木綿 A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary 🇬🇧 United Kingdom and 1 moreBugbear A medieval English creature used to frighten children into obedienceFigure · Cursing and harm Legendary

🇷🇺 Russia and 3 moreFirebird A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary 🇬🇧 United KingdomGlaistig A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary

🇫🇷 FranceLady of the LakeDame du Lac A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary 🇲🇾 Malaysia and 1 moreOrang Minyak A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary 🇮🇶 IraqKispu An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical

🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行 A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇮🇹 Italy and 5 morePrecious coral A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living

🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living

🇺🇸 United StatesFolk healer An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical

🇮🇪 Ireland and 5 moreBonfire A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living

🇩🇪 Germany and 5 moreKrampus A horned Alpine figure who punishes misbehaving children on KrampusnachtFigure · Cursing and harm Living

🇳🇴 Norway and 1 moreHuldra A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary

🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living

🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where guilt or innocence was decided by surviving a painful physical trial.Rite · Cursing and harm Historical

🇷🇺 Russia and 4 moreBaba Yaga A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary 🇨🇳 China and 4 moreKitchen God灶君 The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living 🇷🇸 Serbia and 1 moreDrekavacДрекавац A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary

🇷🇺 Russia and 5 moreAmber Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living

🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical

🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇬🇧 United Kingdom and 3 moreFirst-footciad-chuairt The first visitor on New Year's Day, believed to set the household's fortune for the year aheadTradition · Luck and prosperity Living 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living

🇯🇵 JapanOnmyōdō陰陽道 A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived

🇲🇾 Malaysia and 5 morePenanggalan A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary 🇵🇪 PeruVegetalismo A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
Guanyin: JL Cogburn, CC BY-SA 2.0, source
Dukun: Unknown author, CC BY-SA 3.0, source
Grimoire: Bengt A. Lundberg, CC BY 2.5, source
Firebird: Philippe Giabbanelli, CC BY 3.0, source
Lady of the Lake: Internet Archive Book Images, No restrictions, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Precious coral: Géry PARENT, CC BY-SA 3.0, source
Daruma doll: Crisco 1492, Public domain, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Bonfire: S Marshall, CC BY 3.0, source
Krampus: Naturpuur, CC BY-SA 4.0, source
Huldra: Bernard Evans Ward, Public domain, source
Eight Immortals: Fanghong, CC BY-SA 3.0, source
Witchcraft in Latin America: Unknown author, CC BY 4.0, source
Trial by ordeal: James Sibree, Public domain, source
Baba Yaga: Ivan Bilibin, Public domain, source
Werewolf: Mont Sudbury, Public domain, source
Amber: uploaded with permission, CC BY-SA 3.0, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
Alp: Henry Fuseli, Public domain, source
Changeling: Henry Fuseli, Public domain, source
Incense: nakimusi, CC BY 2.0, source
Vampire: Edvard Munch, Public domain, source
Onmyōdō: Unknown author, Public domain, source
Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
Horseshoe: Cgoodwin, CC BY-SA 3.0, source
Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source
Evil eye: FocalPoint, CC BY-SA 3.0, source
Palmistry: Pietro della Vecchia, Public domain, source