Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇬🇧 United KingdomAgnes Sampson
A Scottish healer executed for witchcraft during the North Berwick trials.Figure Historical
🇯🇵 JapanYōkai妖怪
A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical
🇮🇹 Italy and 2 moreHaruspex
A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical
🇬🇧 United KingdomMother Shipton
An English prophetess and herbalist from folklore, known for predictions printed long after her death.Figure · Seeing and foretelling · Healing Historical
🇪🇬 EgyptScrying
A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇩🇪 Germany and 5 moreWild Hunt
A spectral chase across Europe led by a mythic figure and ghostly riders.Belief · Cursing and harm Historical
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇬🇧 United Kingdom and 2 moreDaniel Dunglas Home
A Scottish physical medium known for levitation and spirit communication during the Victorian era.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇨🇳 China and 2 moreNaming taboo避諱
A cultural rule against speaking or writing the names of rulers and ancestors in East AsiaBelief · Protection Historical
🇮🇪 IrelandBodach
A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical
🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu)
A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical
🇬🇷 Greece and 1 moreCapnomancy
Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇬🇧 United KingdomCornish mythology
The folk tales and legends of Cornwall, shared with Brittany and Wales.Tradition · Wonder and entertainment Historical
🇬🇷 GreeceAeromancy
Divination by reading the sky, wind, and cloudsOracle · Seeing and foretelling Historical
🇮🇶 Iraq and 1 moreLibanomancy
Divination by reading the smoke and ash of burning frankincenseOracle · Seeing and foretelling Historical
🇬🇧 United KingdomGwyllion
Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical
🇫🇷 France and 3 moreWitches' Sabbath
A legendary gathering of witches described in early modern trial records and folkloreBelief · Cursing and harm Historical
🇩🇪 Germany and 4 moreNeed-fireNotfeuer
A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇬🇷 Greece and 5 moreNecromancy
A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical
🇬🇧 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical
🇮🇳 India and 2 moreTrial by ordeal
An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical
🇮🇶 IraqKispu
An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 ChinaGu蛊
A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanTsukumogami付喪神
Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical
🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行
A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical
🇺🇸 United States and 2 moreRabbit's foot
A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanKitsunetsuki狐憑き
A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical
🇬🇧 United KingdomWitch ball
A glass sphere hung in windows to trap spirits and ward off evilCharm · Protection Historical
🇮🇳 IndiaUnicorn horn
A legendary object believed to neutralize poison and cure disease, traded as narwhal teeth for centuries.Charm · Healing · Protection Historical
🇪🇬 EgyptCurse of the pharaohs
A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical
🇬🇧 United KingdomTaghairm
A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇿🇦 South AfricaSympathetic magic
A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇪 IrelandFetch
A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical
🇪🇬 Egypt and 5 moreHermetica
A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical
🇬🇧 United Kingdom and 1 moreNicholas Culpeper
An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Augur: Unknown author, Public domain, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Trial by ordeal: James Sibree, Public domain, source
- Witch-cult hypothesis: Francisco Goya, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
- Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Nicholas Culpeper: Richard Gaywood, Public domain, source
- Need-fire: Unknown author, Public domain, source
- Church grim: Inès Lee, CC BY-SA 4.0, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Tsukumogami: Unknown author, Public domain, source
- Unicorn horn: Unknown author, CC BY 4.0, source
- Witch ball: John W. Schulze, CC BY 2.0, source
- Libanomancy: 4174332, CC0, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Aeromancy: Unknown author, Public domain, source
- Capnomancy: Tigerzeng, CC BY-SA 4.0, source
- Cornish mythology: waterborough, Public domain, source
- Necromancy: Unknown author, CC BY 4.0, source
- Wild Hunt: Peter Nicolai Arbo, Public domain, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Kitsunebi: Abasaa, Public domain, source
- Naming taboo: Haruno Akiha, Public domain, source
- Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Daniel Dunglas Home: Nadar, Public domain, source
- Yōkai: Kyosai Kawanabe (河鍋 暁斎), Public domain, source
- Mother Shipton: Unknown author, Public domain, source
- Scrying: John William Waterhouse, Public domain, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Agnes Sampson: Unknown author, Public domain, source