Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇧🇪 Belgium and 2 moreHorseshoe
A metal shoe for a horse's hoof and a talisman of good fortuneCharm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇩 Indonesia and 3 moreToyoltuyul
An undead infant spirit in Southeast Asian folklore, invoked for theft and fortune.Being · Luck and prosperity · Cursing and harm Living
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇳🇬 Nigeria and 5 moreMami Wata
A water spirit of beauty and wealth in African folklore and the Atlantic diasporaBeing · Healing · Luck and prosperity Living
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبهسوری
An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇫🇷 FranceCartomancy
Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living
🇵🇭 PhilippinesTikbalang
A horse-headed spirit of Philippine forests that leads travelers astrayBeing · Cursing and harm · Luck and prosperity Living
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇨🇳 ChinaGu蛊
A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical
🇷🇺 Russia and 3 moreFirebird
A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary
🇲🇽 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇨🇳 China and 5 moreTetraphobia
The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇮🇹 Italy and 5 moreTarottarocchi
A set of playing cards used for games and divinationTradition · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇮🇹 Italy and 5 morePrecious coral
A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living
🇺🇸 United States and 5 moreMojo bag
A cloth pouch holding charms for protection, luck, or love in the Hoodoo tradition.Charm · Protection · Healing Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇮🇳 IndiaBhuta KolaBhūta Kōla
A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 1 moreWell dressing
A rural English custom of decorating water sources with natural designsTradition · Protection · Speaking with spirits and the dead Living
🇧🇷 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇲🇾 Malaysia and 1 moreBomohبوموه
A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Tarot: World Web Playing Card Museum, Public domain, source
- Calavera: Unknown author, CC BY-SA 3.0, source
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Well dressing: User:WhaleyTim, CC BY-SA 3.0, source
- Tikbalang: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
- Firebird: Philippe Giabbanelli, CC BY 3.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Precious coral: Géry PARENT, CC BY-SA 3.0, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Jet: Thmsfrst, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Alp: Henry Fuseli, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Mojo bag: Liza Khomenko, CC BY-SA 4.0, source
- Vampire: Edvard Munch, Public domain, source
- San La Muerte: Sergio Serrano, CC BY-SA 2.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Onmyōdō: Unknown author, Public domain, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Bhuta Kola: Unknown author, Public domain, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Turquoise: Unknown author, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Tetraphobia: Halowand, CC BY-SA 3.0, source
- Mami Wata: Daderot, Public domain, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Cartomancy: Alma Erdmann, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Púca: Wirt Sikes, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Horseshoe: Cgoodwin, CC BY-SA 3.0, source