Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 France and 5 moreWerewolf
A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary
🇪🇬 Egypt and 1 moreLilithלִילִית
A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary
🇧🇪 Belgium and 2 moreHorseshoe
A metal shoe for a horse's hoof and a talisman of good fortuneCharm · Protection · Luck and prosperity Living
🇮🇳 India and 2 morePalmistry
A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇹🇷 Turkey and 5 moreEvil eye
A curse believed to be cast by a jealous glare and the charms used to stop itBelief · Protection Living
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇮🇹 Italy and 5 morePrecious coral
A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living
🇸🇩 Sudan and 5 moreIncense
Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇬🇧 United KingdomBeltane Fire Festival
A modern Edinburgh performance celebrating the start of summer with fire and danceRite · Wonder and entertainment · Power and authority Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇮🇳 India and 2 moreTrial by ordeal
An ancient judicial test where guilt or innocence was decided by surviving a painful physical trial.Rite · Cursing and harm Historical
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇺🇸 United States and 1 morePunxsutawney Phil
A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇮🇶 IraqKispu
An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical
🇲🇽 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇮🇹 ItalyCornicello
A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living
🇬🇧 United KingdomTaghairm
A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical
🇬🇧 United Kingdom and 1 moreWell dressing
A rural English custom of decorating water sources with natural designsTradition · Protection · Speaking with spirits and the dead Living
🇷🇴 Romania and 2 moreStrigoi
A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical
🇵🇭 PhilippinesTikbalang
A horse-headed spirit of Philippine forests that leads travelers astrayBeing · Cursing and harm · Luck and prosperity Living
🇯🇵 JapanIttan-momen一反木綿
A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇬🇧 United Kingdom and 1 moreBugbear
A medieval English creature used to frighten children into obedienceFigure · Cursing and harm Legendary
🇳🇴 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary
🇫🇷 FranceLady of the LakeDame du Lac
A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary
🇬🇧 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇲🇾 Malaysia and 1 moreOrang Minyak
A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary
🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng)
A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇷🇺 Russia and 3 moreFirebird
A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary
🇨🇳 China and 1 moreLuoshu Square洛書
An ancient Chinese three-by-three magic square linked to geomancy and numerologyTradition · Power and authority · Wonder and entertainment Historical
🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行
A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical
🇬🇧 United Kingdom and 1 moreChaos magic
A modern magical system that treats belief as a flexible tool rather than a fixed truth.Tradition · Change and initiation · Power and authority Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇯🇵 JapanKitsunetsuki狐憑き
A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical
🇨🇱 ChileChilean mythology
The myths and legends of Chile, blending indigenous roots with colonial influences.Tradition · Wonder and entertainment Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇷🇸 Serbia and 1 moreDrekavacДрекавац
A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary
🇵🇭 Philippines and 1 moreAgimatAnting-anting
A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Folk healer: calliopejen, CC BY-SA 2.0, source
- St John's Eve: Jules Breton, Public domain, source
- Cornicello: Antonio Cavallo, Public domain, source
- Calavera: Unknown author, CC BY-SA 3.0, source
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Beltane Fire Festival: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Agimat: FroyAgta, CC BY-SA 4.0, source
- Tang-ki: Bunkichi Chang, CC BY 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Well dressing: User:WhaleyTim, CC BY-SA 3.0, source
- Tikbalang: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
- Firebird: Philippe Giabbanelli, CC BY 3.0, source
- Lady of the Lake: Internet Archive Book Images, No restrictions, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Luoshu Square: An unknown Tibetan artist, Public domain, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Soul dualism: 尹真人, Public domain, source
- Precious coral: Géry PARENT, CC BY-SA 3.0, source
- Werewolf: Mont Sudbury, Public domain, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Jet: Thmsfrst, Public domain, source
- Palmistry: Pietro della Vecchia, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Huldra: Bernard Evans Ward, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Evil eye: FocalPoint, CC BY-SA 3.0, source
- Trial by ordeal: James Sibree, Public domain, source
- Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
- Incense: nakimusi, CC BY 2.0, source
- Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source
- Vampire: Edvard Munch, Public domain, source
- Horseshoe: Cgoodwin, CC BY-SA 3.0, source