Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 4 moreMummers' play
A folk drama featuring a fight and a resurrection, performed by amateur troupes in the British Isles.Rite · Luck and prosperity · Speaking with spirits and the dead Revived
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبهسوری
An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- St John's Eve: Jules Breton, Public domain, source
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Augur: Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Trial by ordeal: James Sibree, Public domain, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Bhuta Kola: Unknown author, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
- Beltane Fire Festival: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Need-fire: Unknown author, Public domain, source
- Magic circle: John William Waterhouse, Public domain, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Machi: Unknown author, Public domain, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Mummers' play: Aladjov, CC BY 3.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Rainmaking rites: SJasminum, CC BY-SA 4.0, source
- Easter Fire: Jürgen Eissink, CC BY-SA 4.0, source
- Burning of Judas: Unknown author, Public domain, source
- Molybdomancy: Micha L. Rieser, Attribution, source
- Lên đồng: Khangoii, CC BY-SA 4.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Ring shout: Attributed to John Rose, Public domain, source
- Builders' rites: U.S. Government, Public domain, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source