Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇦🇷 Argentina and 2 moreSan La Muerte A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇨🇳 China and 1 moreScapulimancy Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living

🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived

🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living

🇨🇱 Chile and 1 moreMachi Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་ An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living

🇺🇸 United States and 5 moreRainmaking rites Ceremonies performed to call rain through prayer, dance, or symbolic actsRite · Protection · Luck and prosperity Living

🇺🇸 United States and 3 moreDowsing A divination method using rods or twigs to locate hidden objects and waterBelief Living 🇮🇩 Indonesia and 3 moreToyoltuyul An undead infant spirit in Southeast Asian folklore, invoked for theft and fortune.Being · Luck and prosperity · Cursing and harm Living

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical

🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living

🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng) A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living

🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living

🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived

🇪🇪 Estonia and 5 moreSoul dualism A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical 🇵🇪 PeruVegetalismo A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical

🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇿🇦 South Africa and 4 moreWitch doctor A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living 🇺🇸 United StatesThe Long Lost FriendDer lange verborgene Freund A Pennsylvania German grimoire of folk remedies and magical charms published in 1820.Text · Healing · Protection Historical

🇺🇸 United States and 5 moreNeoshamanism A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living

🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào) Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living 🇳🇴 NorwayCyprianus A Scandinavian folk magic grimoire and the tradition of spells it containsText · Healing · Seeing and foretelling Historical 🇺🇸 United StatesFeri Tradition An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇯🇲 Jamaica and 2 moreKromanti A ritual language spoken by ancestral spirits in Jamaican Maroon ceremoniesBelief · Speaking with spirits and the dead Living 🇵🇰 PakistanShamanism in Pakistan A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical

🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇯🇵 JapanTanukitsuki狸憑き (たぬきつき) A Japanese folk belief where a tanuki spirit possesses a human, causing illness and strange behavior.Belief · Cursing and harm Historical

🇰🇷 South KoreaKorean virgin ghost처녀귀신 (cheonyeo-gwisin) A spirit of an unmarried woman who died with resentment in Korean folklore.Being · Cursing and harm · Binding and oaths Historical

🇨🇳 ChinaBenzhuism本主教 The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living

🇫🇮 Finland and 2 moreTietäjä A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical

🇳🇿 New Zealand and 4 moreFeather cloak A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm · Power and authority · Wonder and entertainment Historical 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living 🇯🇵 JapanHashihime橋姫 A Japanese bridge spirit linked to jealousy and demonic transformation in folklore and Noh theatre.Being · Protection · Cursing and harm Historical

🇱🇰 Sri Lanka and 1 moreSanni Yakumaසන්නි යකුම A traditional Sinhalese exorcism ritual featuring eighteen masked dances to banish illness-causing demons.Rite · Healing · Cursing and harm Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Dukun: Unknown author, CC BY-SA 3.0, source
Regional forms of shamanism: Man Sing, Public domain, source
Korean virgin ghost: 국립국어원, CC BY-SA 2.0 kr, source
Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Neoshamanism: Carptrash, CC BY-SA 4.0, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Cairn: Andrew Bossi, CC BY-SA 2.5, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Witch doctor: Lucjan Wędrychowski, Public domain, source
Rainmaking: George Catlin, Public domain, source
Sandpainting: Mnolf, CC BY-SA 3.0, source
Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
Slavic religion: Alphonse Mucha, Public domain, source
Maximón: Sapfan (Jan Pesula), Public domain, source
Folk saint: Sergio Serrano, CC BY-SA 2.0, source
Machi: Unknown author, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
Rainmaking rites: SJasminum, CC BY-SA 4.0, source
Dowsing: Unknown author, Public domain, source
Benzhuism: G41rn8, CC BY-SA 4.0, source
Tietäjä: Robert Wilhelm Ekman, Public domain, source
Feather cloak: Lusanaherandraton, CC BY-SA 4.0, source
Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Palo Santo: Haplochromis, CC BY-SA 3.0, source
Sanni Yakuma: Michael Gunther, CC BY-SA 4.0, source
Tang-ki: Bunkichi Chang, CC BY 2.0, source
Gnawa music: Lucyin, CC BY-SA 4.0, source
Magic circle: John William Waterhouse, Public domain, source
Bhuta Kola: Unknown author, Public domain, source
Germanic seeress: Emil Doepler, Public domain, source
Soul dualism: 尹真人, Public domain, source