Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living

🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng) Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living

🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical

🇬🇧 United Kingdom and 4 moreCunning folk European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical 🇬🇧 United Kingdom and 4 moreTelling the bees A Western European custom of informing bees about major household eventsRite · Protection · Speaking with spirits and the dead Living 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇨🇳 China and 5 moreJoss paper金紙 Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living

🇲🇽 MexicoCalavera A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living

🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 2 moreDiyu地獄 The underworld realm of trial, atonement, and rebirth in Chinese mythologyBelief · Cleansing and purification · Change and initiation Living 🇷🇴 Romania and 2 moreStrigoi A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical 🇮🇶 IraqKispu An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical

🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living

🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living 🇬🇧 United KingdomCŵn Annwn Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary

🇨🇳 China and 1 moreJiangshi殭屍 A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary

🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living

🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living

🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living

🇨🇿 Czech RepublicCzech folklore The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living

🇧🇷 Brazil and 5 moreWhite Lady A female ghost in white clothing linked to tragedy and omens across many culturesFigure · Cursing and harm · Seeing and foretelling Legendary

🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇲🇽 MexicoOfrenda A Mexican home altar built to welcome the souls of the dead during Día de los MuertosTradition · Speaking with spirits and the dead Living

🇮🇳 India and 2 moreBhootभूत A restless spirit of the dead in South Asian belief and folkloreBeing · Cursing and harm · Protection Living

🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru) A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living

🇪🇬 Egypt and 2 moreLecanomancy Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical

🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián) Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical 🇯🇵 JapanJapanese superstitions Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living

🇫🇷 France and 3 moreLes LavandièresKannerez-Noz Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary 🇯🇲 Jamaica and 3 moreDuppy A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living

🇨🇳 ChinaSuperstition in China A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

🇺🇸 United StatesNew England vampire panic A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical

🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living 🇯🇲 Jamaica and 1 moreNine-Night A nine-day Caribbean wake rooted in Akan tradition to celebrate the deceased and guide their spirit home.Rite · Speaking with spirits and the dead Living 🇺🇸 United StatesJewett City vampires A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Bhoot: Anilbhardwajnoida, CC BY-SA 3.0, source
Good Luck Flag: takato marui, CC BY-SA 2.0, source
Artes prohibitae: engraved by Ames of Bristol (according to Fincham, Artists and engrave, Public domain, source
Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
Incense: nakimusi, CC BY 2.0, source
Chinese burial money: Gary Todd, CC0, source
Halloween: Toby Ord, CC BY-SA 2.5, source
Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
Obon: Batholith, Public domain, source
Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
Astragalomancy: Roland zh, CC BY-SA 3.0, source
Folklore of Romania: TwoWings, CC BY-SA 3.0, source
Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
Czech folklore: Biser Todorov, CC BY-SA 4.0, source
Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Ofrenda: Eneas de Troya, CC BY 2.0, source
Chinese fortune telling: Lai Afong, Public domain, source
Jet: Thmsfrst, Public domain, source
Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
Lock of hair: Unknown author, CC0, source
Dongyue Dadi: H2v5o68z, CC0, source
Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Joss paper: Vmenkov, CC BY-SA 3.0, source
Calavera: Unknown author, CC BY-SA 3.0, source
New England vampire panic: no credited author, Public domain, source
Cairn: Andrew Bossi, CC BY-SA 2.5, source
Les Lavandières: Jean-Édouard Dargent, Public domain, source
Diyu: ScribblingGeek, CC BY-SA 4.0, source
Superstition in China: Gary Todd, CC0, source