Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu)
A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇨🇭 SwitzerlandMagic circle
A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇲🇾 Malaysia and 5 morePenanggalan
A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو
A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc
The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇸🇪 Sweden and 2 moreFreyja
Norse goddess of love, war, and seiðr magic who rides a chariot pulled by catsBeing · Love and attraction · Seeing and foretelling Legendary
🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu
A blue glass bead hung to turn aside envy.Charm · Protection Living
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇮🇪 Ireland and 5 moreSeventh son of a seventh son
A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇺🇸 United States and 4 moreTooth fairy
A childhood figure who exchanges lost baby teeth for gifts or coins.Figure · Luck and prosperity Living
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇪🇬 Egypt and 2 moreAbyzou
A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇯🇵 JapanSankai産怪
A yōkai born from a woman during childbirth if proper care is neglectedBeing · Cursing and harm Legendary
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇬🇷 GreeceAstrology and astronomy
Two disciplines that shared a history before splitting into science and divinationTradition · Seeing and foretelling · Power and authority Historical
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇩🇪 GermanyWitte Wiwer
Subterranean spirits of Low German folklore known for music and child exchangeBeing · Cursing and harm · Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Xana: John William Waterhouse, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Changeling: Henry Fuseli, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Folklore of Romania: TwoWings, CC BY-SA 3.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Freyja: John Bauer, Public domain, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Tooth fairy: Eden, CC BY 2.0, source
- Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Gello: Filippino Lippi, Public domain, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Lock of hair: Unknown author, CC0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Magic circle: John William Waterhouse, Public domain, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Astrology and astronomy: anonymous, Public domain, source
- Superstition in China: Gary Todd, CC0, source