Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇬🇧 United Kingdom and 4 moreTelling the bees
A Western European custom of informing bees about major household eventsRite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune)
A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇧🇷 Brazil and 5 moreWhite Lady
A female ghost in white clothing linked to tragedy and omens across many culturesFigure · Cursing and harm · Seeing and foretelling Legendary
🇮🇩 Indonesia and 3 moreDragon's blood
A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng)
Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living
🇮🇶 Iraq and 5 moreLove magic
Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇱 Netherlands and 3 morePig-faced women
A European legend of a woman with the face of a pig, and the charms used to break her curseFigure · Change and initiation Historical
🇯🇵 JapanSaruboboさるぼぼ
A faceless red doll from Japan, given as a charm for family and fortuneCharm · Luck and prosperity · Protection Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreZhengde Tongbao正德通寶
A fantasy cash coin used as a Chinese and Vietnamese amulet for luck and protection.Charm · Luck and prosperity · Protection Living
🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패
Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢
Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical
🇬🇷 GreeceAstrology and astronomy
Two disciplines that shared a history before splitting into science and divinationTradition · Seeing and foretelling · Power and authority Historical
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇨🇳 ChinaFish in Chinese mythology鱼 (yú)
A cultural symbol of wealth and abundance in Chinese traditionBelief · Luck and prosperity · Love and attraction Living
🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage
Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇩🇪 GermanyWitte Wiwer
Subterranean spirits of Low German folklore known for music and child exchangeBeing · Cursing and harm · Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Pig-faced women: DubhEire, CC0, source
- Sarubobo: Unknown author, CC BY-SA 3.0, source
- Artes prohibitae: engraved by Ames of Bristol (according to Fincham, Artists and engrave, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Dragon's blood: Andy Dingley, CC BY-SA 3.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Chinese fortune telling: Lai Afong, Public domain, source
- Marriage coin charm: Scott Semans, CC BY 3.0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Lock of hair: Unknown author, CC0, source
- Korean numismatic charm: Unknown author(s)., Public domain, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Astrology and astronomy: anonymous, Public domain, source
- Superstition in China: Gary Todd, CC0, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source
- Fish in Chinese mythology: Daderot, Public domain, source