Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇧🇪 Belgium and 2 moreHorseshoe
A metal shoe for a horse's hoof and a talisman of good fortuneCharm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇹🇷 Turkey and 5 moreEvil eye
A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living
🇬🇧 United Kingdom and 2 moreWitch bottle
A container filled with personal items and sharp objects to trap harmful magicCharm · Protection · Cursing and harm Historical
🇨🇳 China and 2 moreXiezhi獬豸
A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇲🇽 Mexico and 3 moreCurandero
A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living
🇩🇪 Germany and 4 moreNeed-fireNotfeuer
A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇮🇷 Iran and 5 moreKnocking on wood
A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇮🇹 Italy and 5 morePrecious coral
A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇿🇦 South Africa and 4 moreWitch doctor
A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living
🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو
A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living
🇯🇵 JapanInugami犬神
A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇳🇴 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería
A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living
🇷🇺 Russia and 4 moreBaba Yaga
A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇬🇧 United Kingdom and 4 moreCorn dolly
A woven straw figure made from the last sheaf of a European harvest to house the crop spirit.Tradition · Protection · Speaking with spirits and the dead Revived
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇲🇽 Mexico and 2 moreAlebrije
Brightly painted Mexican sculptures of fantastical creatures, made from paper or woodTradition · Protection · Wonder and entertainment Living
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇬🇧 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇸🇩 Sudan and 5 moreIncense
Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇫🇷 FranceLady of the LakeDame du Lac
A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary
🇧🇷 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living
🇿🇦 South AfricaSympathetic magic
A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇵🇪 PeruVegetalismo
A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living
🇮🇶 IraqKispu
An ancient Mesopotamian ritual to feed and honour the dead ancestorsRite · Speaking with spirits and the dead · Protection Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Lady of the Lake: Internet Archive Book Images, No restrictions, source
- Precious coral: Géry PARENT, CC BY-SA 3.0, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Huldra: Bernard Evans Ward, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Witchcraft in Latin America: Unknown author, CC BY 4.0, source
- Baba Yaga: Ivan Bilibin, Public domain, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Incense: nakimusi, CC BY 2.0, source
- Onmyōdō: Unknown author, Public domain, source
- Corn dolly: Renata ( talk ), Public domain, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
- Knocking on wood: The White House, Public domain, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Turquoise: Unknown author, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Nazar battu: Wiki-uk, CC BY-SA 3.0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
- Witch doctor: Lucjan Wędrychowski, Public domain, source
- Xiezhi: Carty239 at English Wikipedia, Public domain, source
- Rainmaking: George Catlin, Public domain, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Witch bottle: British Museum, Daniel Pett, 2004-10-25 15:27:22, CC BY-SA 2.0, source
- Need-fire: Unknown author, Public domain, source
- Alebrije: Luisalvaz, CC BY-SA 4.0, source
- Horseshoe: Cgoodwin, CC BY-SA 3.0, source
- Evil eye: FocalPoint, CC BY-SA 3.0, source