Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 France and 5 moreWerewolf
A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary
🇪🇬 Egypt and 1 moreLilithלִילִית
A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary
🇯🇵 JapanNurarihyon滑瓢 or ぬらりひょん
A slippery Japanese monster that slips away and haunts homes in folklore and pop culture.Being · Wonder and entertainment Legendary
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇬🇷 Greece and 3 moreHellhound
A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary
🇮🇩 Indonesia and 3 moreToyoltuyul
An undead infant spirit in Southeast Asian folklore, invoked for theft and fortune.Being · Luck and prosperity · Cursing and harm Living
🇯🇵 Japan and 1 moreRokurokubiろくろ首
A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
🇷🇺 Russia and 3 moreLeshyлеший
A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇷🇺 Russia and 1 moreLikhoЛихо
A Slavic spirit of bad luck and misfortune, often depicted as a one-eyed creature.Being · Cursing and harm Legendary
🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune)
A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇬🇧 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical
🇮🇪 Ireland and 1 moreLeprechaunlucharachán / leipreachán / luchorpán
A solitary Irish fairy known for mischief and shoe-makingBeing · Wonder and entertainment Legendary
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇯🇵 JapanInugami犬神
A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical
🇬🇧 United KingdomCŵn Annwn
Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇷🇸 Serbia and 1 moreDrekavacДрекавац
A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary
🇬🇧 United KingdomCeridwenCerridwen
A Welsh enchantress and modern goddess of poetic inspiration and transformation.Being · Change and initiation Revived
🇬🇧 United KingdomGlaistig
A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇲🇾 Malaysia and 1 moreOrang Minyak
A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary
🇨🇳 China and 2 moreXiezhi獬豸
A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇬🇧 United KingdomGwyllion
Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical
🇬🇧 United Kingdom and 1 moreFuath
A class of malevolent water spirits in Scottish and Irish folkloreBeing · Cursing and harm Legendary
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇮🇪 IrelandFetch
A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇯🇵 JapanTsukumogami付喪神
Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical
🇩🇪 Germany and 1 moreNachzehrer
A German revenant believed to consume the living from beyond the graveBeing · Cursing and harm Legendary
🇷🇴 Romania and 2 moreStrigoi
A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical
🇳🇴 Norway and 1 moreHuldra
A seductive forest spirit of Scandinavian folklore with a hidden animal tail.Being · Protection Legendary
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomBlack dog
A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary
🇬🇧 United KingdomBarghest
A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary
🇯🇵 JapanKodama木霊
A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living
🇯🇵 JapanBaku獏
A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living
🇲🇾 Malaysia and 5 morePenanggalan
A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary
🇯🇵 JapanIttan-momen一反木綿
A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary
🇺🇸 United States and 5 moreNight hag
A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Werewolf: Mont Sudbury, Public domain, source
- Huldra: Bernard Evans Ward, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Vampire: Edvard Munch, Public domain, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
- Xiezhi: Carty239 at English Wikipedia, Public domain, source
- Ceridwen: Chris Denny, CC BY-SA 2.0, source
- Hellhound: Louis Le Breton, Public domain, source
- Night hag: Henry Fuseli, Public domain, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- Church grim: Inès Lee, CC BY-SA 4.0, source
- Leprechaun: Unknown author, FAL, source
- Púca: Wirt Sikes, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Likho: Mhapon, CC BY-SA 4.0, source
- Leshy: Γραφέας, CC BY-SA 4.0, source
- Tsukumogami: Unknown author, Public domain, source
- Rokurokubi: Unknown author, CC BY 4.0, source
- Nurarihyon: Brigham Young University, CC BY-SA 4.0, source
- Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source