Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇷🇸 Serbia and 5 moreVampire An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary

🇫🇷 France and 5 moreWerewolf A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary

🇪🇬 Egypt and 1 moreLilithלִילִית A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇬🇷 Greece and 3 moreHellhound A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary

🇩🇪 Germany and 1 moreWill-o'-the-wisp A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical

🇺🇸 United States and 5 moreNight hag A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary 🇩🇪 Germany and 1 moreNachzehrer A German revenant believed to consume the living from beyond the graveBeing · Cursing and harm Legendary 🇮🇹 Italy and 1 moreAradia A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived

🇬🇧 United Kingdom and 1 moreEach-uisge A fierce water spirit of the Scottish Highlands and Irish shores that takes the form of a horse.Being · Cursing and harm Legendary

🇨🇳 China and 2 moreXiezhi獬豸 A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary 🇷🇴 Romania and 2 moreStrigoi A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical 🇲🇾 Malaysia and 1 moreOrang Minyak A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary

🇵🇭 PhilippinesTikbalang A horse-headed spirit of Philippine forests that leads travelers astrayBeing · Cursing and harm · Luck and prosperity Living 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical 🇬🇧 United KingdomCŵn Annwn Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary 🇬🇧 United KingdomGwyllion Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical

🇵🇹 Portugal and 5 moreCocoCoca A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living 🇬🇧 United Kingdom and 1 moreBugbear A medieval English creature used to frighten children into obedienceFigure · Cursing and harm Legendary

🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living 🇷🇸 Serbia and 1 moreDrekavacДрекавац A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical 🇬🇧 United KingdomGlaistig A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary

🇫🇷 FranceLady of the LakeDame du Lac A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where guilt or innocence was decided by surviving a painful physical trial.Rite · Cursing and harm Historical

🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living 🇨🇴 Colombia and 1 moreTunda A shapeshifting entity from the Pacific coast of Colombia and Ecuador that lures people into the forest.Figure · Cursing and harm Legendary

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇲🇾 Malaysia and 5 morePenanggalan A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living 🇯🇵 JapanIttan-momen一反木綿 A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary

🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会 An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical

🇬🇧 United Kingdom and 2 moreWitch bottle A container filled with personal items and sharp objects to trap harmful magicCharm · Protection · Cursing and harm Historical 🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical

🇯🇵 JapanHyakki Yagyō百鬼夜行 A Japanese folklore concept of a night parade of supernatural creaturesBelief · Cursing and harm Legendary 🇬🇧 United Kingdom and 1 moreFuath A class of malevolent water spirits in Scottish and Irish folkloreBeing · Cursing and harm Legendary 🇬🇧 United KingdomBlack Shuck A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical

🇮🇪 IrelandPúca A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary 🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune) A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇺🇸 United States and 7 moreSatanic panic A moral panic over unsubstantiated claims of Satanic cults abusing children in the late twentieth centuryBelief · Cursing and harm Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
Dukun: Unknown author, CC BY-SA 3.0, source
Tikbalang: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
Lady of the Lake: Internet Archive Book Images, No restrictions, source
Werewolf: Mont Sudbury, Public domain, source
Alp: Henry Fuseli, Public domain, source
Trial by ordeal: James Sibree, Public domain, source
Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source
Vampire: Edvard Munch, Public domain, source
Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Witch-hunts in India: Granger, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Satanic panic: Hartmann Schedel (1440-1514), Public domain, source
Xiezhi: Carty239 at English Wikipedia, Public domain, source
Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
Hyakki Yagyō: Unknown author, Public domain, source
Witch bottle: British Museum, Daniel Pett, 2004-10-25 15:27:22, CC BY-SA 2.0, source
Coco: Francisco de Goya, CC0, source
Each-uisge: John Allan, CC BY-SA 2.0, source
Hellhound: Louis Le Breton, Public domain, source
Night hag: Henry Fuseli, Public domain, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Will-o'-the-wisp: Hermann Hendrich, Public domain, source
Púca: Wirt Sikes, Public domain, source