Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇺🇸 United StatesBraucherei A Pennsylvania German folk healing tradition using prayers and gestures to cure illness and remove curses.Tradition · Healing · Protection Fading

🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living

🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living

🇺🇸 United States and 7 moreSatanic panic A moral panic over unsubstantiated claims of Satanic cults abusing children in the late twentieth centuryBelief · Cursing and harm Historical 🇵🇭 PhilippinesAlbularyo A Filipino folk healer who uses herbs, massage, and prayer to treat illnessTradition · Healing Living

🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical

🇿🇦 South Africa and 4 moreWitch doctor A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical 🇨🇳 China and 4 moreQimen Dunjia奇門遁甲 An ancient Chinese divination system mapping time and space for strategic decision-makingOracle · Seeing and foretelling · Power and authority Revived

🇬🇧 United Kingdom and 4 moreCunning folk European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary

🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived 🇯🇵 JapanYutaユタ Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary

🇺🇸 United StatesFolk healer An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical

🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living 🇵🇪 PeruVegetalismo A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇩🇪 Germany and 4 moreNeed-fireNotfeuer A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical

🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living

🇲🇽 Mexico and 3 moreCurandero A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living

🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living

🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreScapulimancy Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living

🇨🇱 Chile and 1 moreMachi Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical

🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu) A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical

🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living

🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living

🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng) Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇷🇺 Russia and 5 moreSlavic religion The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived

🇺🇸 United States and 5 moreRainmaking rites Ceremonies performed to call rain through prayer, dance, or symbolic actsRite · Protection · Luck and prosperity Living 🇺🇸 United StatesThe Long Lost FriendDer lange verborgene Freund A Pennsylvania German grimoire of folk remedies and magical charms published in 1820.Text · Healing · Protection Historical 🇬🇧 United KingdomWitch bottle (sample) A stoppered bottle set out against curses.Charm · Protection · Cursing and harm Historical

🇮🇳 India and 2 moreBhootभूत A restless spirit of the dead in South Asian belief and folkloreBeing · Cursing and harm · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Bhoot: Anilbhardwajnoida, CC BY-SA 3.0, source
Dukun: Unknown author, CC BY-SA 3.0, source
Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Trial by ordeal: James Sibree, Public domain, source
Changeling: Henry Fuseli, Public domain, source
European witchcraft: Unknown author, CC BY 4.0, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Rainmaking: George Catlin, Public domain, source
Need-fire: Unknown author, Public domain, source
Séance: Unknown author, Public domain, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Bibliomancy: Albert Robida, Public domain, source
Witch-hunts in India: Granger, Public domain, source
Astragalomancy: Roland zh, CC BY-SA 3.0, source
Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
Machi: Unknown author, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Santa Muerte: Not home, Public domain, source
Ring shout: Attributed to John Rose, Public domain, source
Chinese fortune telling: Lai Afong, Public domain, source
Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
Face tattoo: Gottfried Lindauer, Public domain, source
Satanic panic: Hartmann Schedel (1440-1514), Public domain, source
Fortune-telling: Taras Shevchenko, Public domain, source
Bhuta Kola: Unknown author, Public domain, source
Germanic seeress: Emil Doepler, Public domain, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Witch doctor: Lucjan Wędrychowski, Public domain, source
Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Rainmaking rites: SJasminum, CC BY-SA 4.0, source
Slavic religion: Alphonse Mucha, Public domain, source