Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇮🇳 India and 2 morePalmistry
A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living
🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng)
A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇬🇧 United KingdomTaghairm
A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇮🇶 Iraq and 1 moreLibanomancy
Divination by reading the smoke and ash of burning frankincenseOracle · Seeing and foretelling Historical
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 China and 3 moreTasseography
A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living
🇬🇷 GreeceAeromancy
Divination by reading the sky, wind, and cloudsOracle · Seeing and foretelling Historical
🇬🇷 Greece and 1 moreCapnomancy
Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇪🇬 Egypt and 2 moreNatural magic
A historical tradition exploring hidden forces in the physical worldTradition · Seeing and foretelling · Power and authority Historical
🇬🇷 Greece and 5 moreNecromancy
A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical
🇸🇪 Sweden and 2 moreGermanic seeressvǫlva
Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇸🇪 Sweden and 2 moreFreyja
Norse goddess of love, war, and seiðr magic who rides a chariot pulled by catsBeing · Love and attraction · Seeing and foretelling Legendary
🇧🇷 Brazil and 5 moreWhite Lady
A female ghost in white clothing linked to tragedy and omens across many culturesFigure · Cursing and harm · Seeing and foretelling Legendary
🇮🇪 IrelandBodach
A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇮🇹 Italy and 2 moreAugury
A Roman rite of reading bird behavior to learn the will of the godsRite · Power and authority · Seeing and foretelling Historical
🇬🇧 United KingdomMother Shipton
An English prophetess and herbalist from folklore, known for predictions printed long after her death.Figure · Seeing and foretelling · Healing Historical
🇮🇹 Italy and 2 moreHaruspex
A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical
🇪🇬 EgyptScrying
A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇫🇮 Finland and 5 moreMolybdomancy
A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living
🇨🇳 China and 1 moreYue Lao月下老人
The Chinese deity of marriage who binds destined couples with red cordsBeing · Love and attraction · Binding and oaths Legendary
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng)
Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 1 morePunxsutawney Phil
A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇲🇾 Malaysia and 1 moreBomohبوموه
A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇨🇳 China and 1 moreMoon blocks筊杯
Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living
🇬🇧 United KingdomBarghest
A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary
🇮🇪 IrelandFetch
A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical
🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune)
A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary
🇪🇬 Egypt and 5 moreHermetica
A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical
🇫🇷 FranceCartomancy
Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United KingdomBlack dog
A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇮🇷 Iran and 2 moreBibliomancy
Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Tang-ki: Bunkichi Chang, CC BY 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Augur: Unknown author, Public domain, source
- Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
- Numerology: Pietro Bongo, Public domain, source
- Artes prohibitae: engraved by Ames of Bristol (according to Fincham, Artists and engrave, Public domain, source
- Palmistry: Pietro della Vecchia, Public domain, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Onmyōdō: Unknown author, Public domain, source
- Seiðr: John Bauer, Public domain, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Cartomancy: Alma Erdmann, Public domain, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Bibliomancy: Albert Robida, Public domain, source
- Libanomancy: 4174332, CC0, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Tasseography: User:MochaSwirl, Public domain, source
- Aeromancy: Unknown author, Public domain, source
- Capnomancy: Tigerzeng, CC BY-SA 4.0, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Machi: Unknown author, Public domain, source
- Natural magic: Unidentified painter, Public domain, source
- Necromancy: Unknown author, CC BY 4.0, source
- Germanic seeress: Emil Doepler, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Mother Shipton: Unknown author, Public domain, source
- Scrying: John William Waterhouse, Public domain, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Molybdomancy: Micha L. Rieser, Attribution, source
- Yue Lao: 仔仔好帥, CC BY-SA 4.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Chinese fortune telling: Lai Afong, Public domain, source
- Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source