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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇮🇳 India and 2 morePalmistry A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living 🇮🇩 Indonesia and 3 moreDragon's blood A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living 🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living 🇧🇷 Brazil and 5 moreAmethyst A violet quartz variety used in jewelry and historically believed to ward off intoxicationSubstance · Protection · Luck and prosperity Living 🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical 🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living 🇮🇳 India and 5 moreSnake charming A street performance using a gourd flute to make snakes swayIllusion · Wonder and entertainment · Luck and prosperity Fading 🇮🇳 India and 3 moreSpirit An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living 🇮🇳 IndiaNew moon cleansing (sample) Smoke and water used to mark a lunar month.Rite · Cleansing and purification Fading 🇮🇳 India and 2 moreBhootभूत A restless spirit of the dead in South Asian belief and folkloreBeing · Cursing and harm · Protection Living 🇮🇳 India and 1 morePichal periਪਿੱਛਲ ਪੈਰੀ A backward-footed female spirit of northwestern South Asia and Central AsiaBeing · Cursing and harm Legendary 🇮🇳 IndiaAstrometeorology A historical belief that celestial positions forecast weather and climateBelief · Seeing and foretelling Historical 🇵🇰 PakistanShamanism in Pakistan A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living 🇮🇳 IndiaApeswari sabha An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living 🇱🇰 Sri Lanka and 1 moreSanni Yakumaසන්නි යකුම A traditional Sinhalese exorcism ritual featuring eighteen masked dances to banish illness-causing demons.Rite · Healing · Cursing and harm Living 🇮🇳 IndiaCausal plane A high spiritual realm in Theosophy and New Age cosmologyBelief · Speaking with spirits and the dead · Change and initiation Living 🇮🇳 IndiaDrishti bommai A fearsome doll hung at homes and vehicles to ward off the evil eye in South India.Charm · Protection Living 🇮🇳 IndiaBaakবাক A shapeshifting water spirit from Assamese folklore that mimics humans and fears torn nets.Being · Cursing and harm · Wonder and entertainment Living 🇮🇳 IndiaNaeviology A divination method that reads the future from moles and scarsOracle · Seeing and foretelling Historical 🇮🇳 IndiaBramrachokh A demon in Kashmiri myth that mimics a light to lead travellers astrayBeing · Cursing and harm Legendary 🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living 🇮🇳 IndiaChedipeचेदिप A witch-vampire spirit of the Godavari region that drains men and feeds on sorrowBeing · Cursing and harm Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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