Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical

🇬🇧 United Kingdom and 2 moreWitch bottle A container filled with personal items and sharp objects to trap harmful magicCharm · Protection · Cursing and harm Historical 🇨🇱 ChileChilean mythology The myths and legends of Chile, blending indigenous roots with colonial influences.Tradition · Wonder and entertainment Living

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇯🇵 JapanOnmyōdō陰陽道 A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived

🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living

🇲🇾 Malaysia and 5 morePenanggalan A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary 🇵🇪 PeruVegetalismo A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

🇮🇹 Italy and 5 morePrecious coral A marine skeleton harvested for jewelry and worn as a protective charm in several culturesSubstance · Protection · Healing Living

🇮🇪 IrelandPúca A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary

🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living

🇬🇧 United Kingdom and 1 moreNicholas Culpeper An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical 🇵🇭 PhilippinesAlbularyo A Filipino folk healer who uses herbs, massage, and prayer to treat illnessTradition · Healing Living 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical

🇨🇳 China and 5 moreJoss paper金紙 Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living

🇬🇧 United Kingdom and 4 moreCorn dolly A woven straw figure made from the last sheaf of a European harvest to house the crop spirit.Tradition · Protection · Speaking with spirits and the dead Revived

🇷🇺 Russia and 2 moreCaul A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical

🇺🇸 United States and 3 moreMediumship The practice of mediating communication between the living and spirits of the dead.Tradition · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreMoon blocks筊杯 Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living

🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living

🇮🇷 Iran and 5 moreKnocking on wood A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living

🇫🇷 France and 5 moreKardecist SpiritismSpiritisme A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living

🇺🇸 United StatesFolk healer An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇮🇳 India and 1 moreHeliotrope A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical

🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living

🇯🇵 JapanSetsubun節分 A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living

🇬🇧 United Kingdom and 3 moreRowancaorann A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living

🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living 🇬🇧 United Kingdom and 1 moreFuath A class of malevolent water spirits in Scottish and Irish folkloreBeing · Cursing and harm Legendary

🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living 🇬🇧 United KingdomBlack Shuck A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical

🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبه‌سوری An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living

🇮🇸 Iceland and 1 moreHidden-folkhuldufólk Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living 🇮🇪 IrelandFetch A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living

🇿🇦 South Africa and 4 moreWitch doctor A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living

🇨🇳 China and 5 moreTetraphobia The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living

🇨🇳 China and 2 moreXiezhi獬豸 A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary

🇯🇵 JapanHyakki Yagyō百鬼夜行 A Japanese folklore concept of a night parade of supernatural creaturesBelief · Cursing and harm Legendary

🇪🇬 Egypt and 5 moreHermetica A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
Precious coral: Géry PARENT, CC BY-SA 3.0, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Amniomancy: JC Brand, CC BY-SA 4.0, source
Onmyōdō: Unknown author, Public domain, source
Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
Joss paper: Vmenkov, CC BY-SA 3.0, source
Corn dolly: Renata ( talk ), Public domain, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Mediumship: Harvey Metcalfe, Public domain, source
Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
Cairn: Andrew Bossi, CC BY-SA 2.5, source
Knocking on wood: The White House, Public domain, source
Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
Turquoise: Unknown author, Public domain, source
Setsubun: Unknown author, CC BY-SA 3.0, source
Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
Nazar battu: Wiki-uk, CC BY-SA 3.0, source
Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
Hidden-folk: Schorle, CC BY-SA 3.0, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
Witch doctor: Lucjan Wędrychowski, Public domain, source
Tetraphobia: Halowand, CC BY-SA 3.0, source
Xiezhi: Carty239 at English Wikipedia, Public domain, source
Hyakki Yagyō: Unknown author, Public domain, source
Midsummer: Kora27, CC BY-SA 4.0, source
Walpurgis Night: Luis Ricardo Falero, Public domain, source
Halloween: Toby Ord, CC BY-SA 2.5, source
Nicholas Culpeper: Richard Gaywood, Public domain, source
Witch bottle: British Museum, Daniel Pett, 2004-10-25 15:27:22, CC BY-SA 2.0, source
Púca: Wirt Sikes, Public domain, source
Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source