Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇺🇸 United States and 2 moreSéance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇫🇷 FranceCartomancy
Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 3 moreCurandero
A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living
🇨🇴 Colombia and 1 moreTunda
A shapeshifting entity from the Pacific coast of Colombia and Ecuador that lures people into the forest.Figure · Cursing and harm Legendary
🇲🇽 Mexico and 2 moreAlebrije
Brightly painted Mexican sculptures of fantastical creatures, made from paper or woodTradition · Protection · Wonder and entertainment Living
🇷🇸 Serbia and 1 moreDrekavacДрекавац
A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary
🇵🇹 Portugal and 5 moreCocoCoca
A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living
🇬🇷 Greece and 3 moreHellhound
A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary
🇨🇳 China and 3 moreTasseography
A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United KingdomCŵn Annwn
Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇬🇧 United KingdomGwyllion
Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical
🇺🇸 United States and 5 moreNight hag
A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary
🇩🇪 Germany and 1 moreNachzehrer
A German revenant believed to consume the living from beyond the graveBeing · Cursing and harm Legendary
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical
🇮🇪 Ireland and 1 moreLeprechaunlucharachán / leipreachán / luchorpán
A solitary Irish fairy known for mischief and shoe-makingBeing · Wonder and entertainment Legendary
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇮🇹 Italy and 5 moreBogeyman
A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇷🇺 Russia and 1 moreLikhoЛихо
A Slavic spirit of bad luck and misfortune, often depicted as a one-eyed creature.Being · Cursing and harm Legendary
🇷🇺 Russia and 3 moreLeshyлеший
A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇮🇪 Ireland and 1 moreBuilders' rites
Ceremonies performed during construction to ensure stability and mark progress.Rite · Power and authority Historical
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇮🇪 Ireland and 5 moreFairy ring
A natural ring of mushrooms surrounded by folklore about dancing spirits and witches.Belief · Wonder and entertainment Living
🇷🇺 Russia and 5 moreAmber
Fossilized tree resin used in jewelry and folk healing traditionsSubstance · Protection · Healing Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇯🇵 JapanTsukumogami付喪神
Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical
🇯🇵 Japan and 1 moreRokurokubiろくろ首
A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary
🇯🇵 JapanKodama木霊
A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living
🇯🇵 JapanNurarihyon滑瓢 or ぬらりひょん
A slippery Japanese monster that slips away and haunts homes in folklore and pop culture.Being · Wonder and entertainment Legendary
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇸🇪 Sweden and 3 moreSilver bullet
A folk weapon for monsters and a metaphor for simple solutionsCharm · Cursing and harm Historical
🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu)
A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical
🇮🇷 Iran and 2 moreBibliomancy
Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living
🇷🇴 Romania and 1 moreMoroi
A Romanian phantom that drains the living, linked to strigoi and unbaptised infants.Figure · Cursing and harm Legendary
🇷🇺 Russia and 3 moreVodyanoyводяной
A water spirit of Slavic folklore that dwells in rivers and lakesBeing · Cursing and harm · Luck and prosperity Legendary
🇳🇴 Norway and 1 moreFossegrim
A Scandinavian water spirit known for teaching fiddle music in exchange for offeringsBeing · Power and authority Legendary
🇨🇳 China and 1 moreJiangshi殭屍
A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇯🇵 Japan and 3 moreObonお盆
A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行
A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical
🇨🇳 China and 2 moreMenshen門神
Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Amber: uploaded with permission, CC BY-SA 3.0, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Séance: Unknown author, Public domain, source
- Cartomancy: Alma Erdmann, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Alebrije: Luisalvaz, CC BY-SA 4.0, source
- Coco: Francisco de Goya, CC0, source
- Hellhound: Louis Le Breton, Public domain, source
- Night hag: Henry Fuseli, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Church grim: Inès Lee, CC BY-SA 4.0, source
- Leprechaun: Unknown author, FAL, source
- Púca: Wirt Sikes, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Bogeyman: Francisco Goya, Public domain, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Likho: Mhapon, CC BY-SA 4.0, source
- Leshy: Γραφέας, CC BY-SA 4.0, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Fairy ring: User:Mrs skippy, Public domain, source
- Tsukumogami: Unknown author, Public domain, source
- Rokurokubi: Unknown author, CC BY 4.0, source
- Nurarihyon: Brigham Young University, CC BY-SA 4.0, source
- Bibliomancy: Albert Robida, Public domain, source
- Vodyanoy: Ivan Bilibin, Public domain, source
- Fossegrim: Bjørn som tegner, CC BY-SA 3.0, source
- Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Obon: Batholith, Public domain, source
- Menshen: Taiwankengo, CC BY-SA 3.0, source
- Tasseography: User:MochaSwirl, Public domain, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Silver bullet: Smithsonian Institution, CC0, source
- Builders' rites: U.S. Government, Public domain, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source