Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇹🇭 Thailand and 5 moreKrasueกระสือ
A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living
🇺🇸 United States and 2 moreBlack Hebrew Israelites
A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇵🇱 Poland and 3 moreStrzyga
A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇷🇺 Russia and 5 moreRinging Cedars' Anastasianismдвижение «Анастасия»
A Russian new religious movement based on books about a Siberian mystic and nature worshipTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇩🇪 Germany and 1 moreElwetritschElwedritsch
A chicken-like creature from German folklore that tames the fear of sleep paralysisBeing · Protection Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇮🇳 India and 5 moreWestern Sufism
Adaptations of Islamic mysticism in Europe and North AmericaTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇹 Italy and 5 moreSaint Michael
A Christian archangel who defends the faithful and weighs soulsBeing · Protection · Cursing and harm Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇷🇺 Russia and 3 moreYehowistsильинцы
A Russian Spiritual Christian group founded by Nikolai Ilyin in the 1840sTradition · Protection · Speaking with spirits and the dead Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇨🇳 ChinaPixiu貔貅
A winged lion-like creature from Chinese lore that guards wealth and wards off evil spirits.Being · Protection · Luck and prosperity Living
🇱🇨 Saint Lucia and 1 moreKélé
An Afro-Saint Lucian faith rooted in Yoruba traditions and secret practiceTradition · Speaking with spirits and the dead · Power and authority Living
🇵🇭 PhilippinesTiyanak
A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living
🇯🇵 JapanSakabashira逆柱
A reversed wooden pillar in Japanese folk belief, said to cause misfortune or ward off disasterBelief · Protection · Cursing and harm Historical
🇵🇹 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
🇰🇷 South KoreaSuunism수운교
A Korean ethnic religion focused on the Great Jade Emperor of Heaven and spiritual reconnection.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇷🇺 Russia and 1 moreNew IsraelНовый Израиль
A Russian sectarian movement that established a farming commune in UruguayTradition Living
🇫🇷 FranceMargot the fairy
Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
🇺🇸 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇮🇱 Israel and 4 moreChaiחי
A Hebrew word and symbol meaning 'alive', used as an amulet and in Jewish culture.Charm · Protection · Luck and prosperity Living
🇳🇴 NorwayBergen rune charm
A four-sided wooden stick with runic verses for love and protection from medieval Norway.Charm · Love and attraction · Protection Historical
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanYosuzume夜雀
A Japanese mountain spirit that appears as a bird or butterfly and signals the presence of wolves.Being · Cursing and harm · Protection Historical
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇨🇳 ChinaEight Treasures八寶 (Bābǎo)
A set of eight symbols in Chinese art and amulets representing good fortune.Charm · Luck and prosperity · Protection Living
🇺🇸 United StatesBaseball superstition
Rituals and beliefs held by players and fans to influence game outcomesBelief · Luck and prosperity · Protection Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇹🇼 TaiwanYin miao陰廟
Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
🇯🇵 Japan and 4 moreKṣitigarbhaक्षितिगर्भ
A bodhisattva vowed to empty the hells and guard children, shown with a staff and jewel.Being · Protection · Speaking with spirits and the dead Living
🇮🇶 IraqBurney Relief
A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm · Power and authority · Speaking with spirits and the dead Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Ognyena Maria: Unknown author, Public domain, source
- Changeling: Henry Fuseli, Public domain, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
- Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Strzyga: Filip Gutowski, CC BY-SA 4.0, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Gello: Filippino Lippi, Public domain, source
- Elwetritsch: AnRo0002, CC0, source
- Aetherius Society: Hjamesberglen, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Pixiu: N509FZ, CC BY-SA 4.0, source
- Kilili: Unknown author, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Chai: BASWIM, CC BY 3.0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Ringing Cedars' Anastasianism: Лобачев Владимир, CC BY-SA 3.0, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Qianliyan: 玄史生, CC0, source
- Saint Michael: Francesco Botticini, Public domain, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Bergen rune charm: Bengt A. Lundberg, CC BY 2.5, source
- Eight Treasures: Etnografiska Museet, CC BY 2.5, source
- Yin miao: Outlookxp, CC BY-SA 4.0, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Kṣitigarbha: སངས་རྒྱས་བཅོམ་ལྡན་འདས།, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Spiritualist church: Jim.henderson, CC0, source
- Sakabashira: Unknown author, Public domain, source