Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇺 Russia and 3 moreChortчёрт
A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical
🇸🇮 Slovenia and 5 moreVesnaВесна
A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical
🇮🇳 IndiaSnow Lionགངས་སེང་གེ་
A celestial mountain guardian of Tibet embodying fearlessness, bliss, and the DharmaBeing · Protection · Power and authority Living
🇯🇵 JapanNurikabe塗り壁
A spirit that manifests as an invisible wall to block travelers at nightBeing · Cursing and harm Historical
🇷🇴 Romania and 2 moreStrixστρίξ
A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇷🇴 Romania and 5 moreBalaur
A many-headed dragon from Romanian folklore that guards treasures and controls the weather.Being · Cursing and harm · Power and authority Legendary
🇯🇵 JapanAosaginohi青鷺火
A Japanese will-o'-the-wisp attributed to the glowing flight of herons at nightBelief · Wonder and entertainment Historical
🇮🇪 Ireland and 4 moreFairy Queen
A female ruler of fairies found in folklore, literature, and witchcraft trials across Europe.Figure · Power and authority Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇮🇩 IndonesiaSundel bolong
A vengeful ghost of Java, a woman whose long black hair hides the hole in her back.Being · Cursing and harm Legendary
🇯🇵 JapanKijo鬼女
A demon woman from Japanese folklore, born of resentment and karma.Being · Cursing and harm Legendary
🇷🇺 Russia and 1 moreBabayБабай
A night spirit in Slavic folklore used to frighten children into sleepingFigure · Cursing and harm Legendary
🇵🇱 Poland and 3 moreStrzyga
A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical
🇹🇭 ThailandMae Nak Phra Khanongแม่นากพระโขนง
A Thai ghost of a woman who died in childbirth and her shrine for protection and fertilityBeing · Protection · Healing Living
🇪🇬 Egypt and 2 moreAbyzou
A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical
🇷🇴 Romania and 2 moreZmeu
A humanoid dragon from Romanian folklore that kidnaps maidens and steals treasures.Being · Cursing and harm · Love and attraction Legendary
🇦🇱 Albania and 3 moreKulshedra
A multi-headed serpent demon in Albanian folklore that controls storms and droughts.Being · Cursing and harm · Luck and prosperity Legendary
🇷🇺 Russia and 4 moreFiery serpentsогненный змей
A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomAm Fear Liath Mòr
A mountain spirit said to haunt the misty peaks of the Scottish CairngormsBeing Legendary
🇯🇵 JapanUwanうわん
A Japanese yōkai with an unknown identity and a loud voiceBeing Historical
🇬🇧 United Kingdom and 2 moreJenny Greenteeth
A river-hag from English folklore used to warn children away from dangerous watersFigure · Cursing and harm Legendary
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇩🇪 Germany and 1 moreElwetritschElwedritsch
A chicken-like creature from German folklore that tames the fear of sleep paralysisBeing · Protection Living
🇮🇪 IrelandMerrowmurúch
A sea creature from Irish folklore, known for its magical cap and singing voice.Figure · Wonder and entertainment Legendary
🇬🇧 United Kingdom and 1 moreThirteen Treasures of the Island of BritainTri Thlws ar Ddeg Ynys Prydain
A collection of magical objects from late-medieval Welsh legendText · Wonder and entertainment Historical
🇯🇲 Jamaica and 3 moreDuppy
A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living
🇷🇺 RussiaTriple-headed eagle
A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical
🇬🇧 United KingdomBoobrie
A shapeshifting loch monster from Scottish folklore that preys on livestock and horses.Being · Cursing and harm Legendary
🇷🇺 RussiaShishigaшишига
A female swamp spirit of Russian and Komi folklore that brings misfortune and death.Being · Cursing and harm Legendary
🇫🇷 France and 3 moreLes LavandièresKannerez-Noz
Supernatural washerwomen who wash shrouds or bloodstained clothes for those about to die.Being · Seeing and foretelling Legendary
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇯🇵 Japan and 2 moreChimimōryō魑魅魍魎
A Chinese term for mountain and river spirits that spread to Japan and VietnamBeing · Cursing and harm Legendary
🇨🇳 China and 2 moreShen蜃
A sea creature from Chinese mythology said to create mirages through shape-shiftingBeing · Wonder and entertainment Legendary
🇷🇴 RomaniaZână
A Romanian woodland spirit linked to Diana that guides travelers and blesses children.Being · Protection · Luck and prosperity Legendary
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇸🇪 Sweden and 1 moreSkogsrå
A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇵🇱 PolandTopielec
A Slavic water spirit of the drowned dead that pulls victims into lakes.Being · Cursing and harm Historical
🇨🇳 ChinaKui夔 (kuí)
A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary
🇮🇹 Italy and 1 moreCola Pesce
An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical
🇨🇳 China and 1 moreFengli风狸 / 風狸
A legendary flying mammal from Chinese lore, said to carry a magic wand and resist death.Figure · Wonder and entertainment Legendary
🇷🇺 Russia and 1 moreLikhoradkaЛихорадка
A fever spirit in Slavic myth who brings illness and sicknessBeing · Cursing and harm Legendary
🇩🇪 Germany and 3 moreWiedergänger
A German term for a revenant or ghost that returns to the world of the living.Being · Cursing and harm Historical
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇨🇳 ChinaPeaches of Immortality仙桃
Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Boobrie: Ole Worm - Olaus Wormius, Public domain, source
- Aosaginohi: Koikawa Harumachi ja:恋川春町 (1744-1789), Public domain, source
- Ognyena Maria: Unknown author, Public domain, source
- Fengli: Anonymous (1603), Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Fairy: Henry Fuseli, Public domain, source
- Vesna: Viktor Vasnetsov, Public domain, source
- Nurikabe: Anonymous Unknown author, Public domain, source
- Strix: Prosthetic Head, CC BY-SA 4.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Strzyga: Filip Gutowski, CC BY-SA 4.0, source
- Kulshedra: Bidgee, CC BY 3.0, source
- Babay: Kyoukaa, CC BY-SA 4.0, source
- Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
- Mae Nak Phra Khanong: Xufanc, CC BY-SA 3.0, source
- Uwan: Sawaki Sūshi (佐脇嵩之, Japanase, *1707, †1772), Public domain, source
- Gello: Filippino Lippi, Public domain, source
- Jenny Greenteeth: Jayan.thanal, CC BY-SA 4.0, source
- Elwetritsch: AnRo0002, CC0, source
- Merrow: Andreas F. Borchert, CC BY-SA 4.0, source
- Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
- Kui: Dave Pape, Public domain, source
- Wiedergänger: Unknown author, Public domain, source
- Peaches of Immortality: Anonymous ( China ) Unknown author, Public domain, source
- Chort: Unknown author, Public domain, source
- Snow Lion: John Hill, CC BY-SA 4.0, source
- Qianliyan: 玄史生, CC0, source
- Teraphim: Athanasius Kircher, Public domain, source
- Am Fear Liath Mòr: Richard Webb, CC BY-SA 2.0, source
- Les Lavandières: Jean-Édouard Dargent, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source