Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇹🇷 Turkey and 5 moreEvil eye
A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living
🇵🇹 Portugal and 5 moreCocoCoca
A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇮🇹 Italy and 5 moreBogeyman
A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇬🇷 GreeceDeipnonδεῖπνον
An ancient Athenian lunar offering to Hekate and the restless dead at the month's end.Rite · Protection · Cursing and harm Living
🇩🇪 Germany and 5 moreStraw bearStrohbär
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇹🇭 Thailand and 1 moreGhosts in Thai cultureผี (phi)
A wide range of spirits and ghosts found in Thai folklore and popular belief.Belief · Protection · Cursing and harm Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇦🇹 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会
An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical
🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी
A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living
🇬🇷 Greece and 5 moreCrossroads (folklore)
A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇯🇵 JapanMisaki御先
Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living
🇺🇸 United States and 5 moreFriday the 13th
A Western superstition that a specific calendar alignment brings misfortuneBelief · Cursing and harm Living
🇹🇭 Thailand and 5 moreKrasueกระสือ
A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living
🇵🇹 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
🇬🇧 United KingdomHobgoblin
A household spirit from English folklore known for chores and mischiefBeing · Cursing and harm · Luck and prosperity Historical
🇩🇪 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical
🇧🇿 BelizeTata DuendeNukuch Tat
A thumbless forest spirit of Belizean folklore that protects animals and warns children.Being · Protection · Cursing and harm Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Coco: Francisco de Goya, CC0, source
- Alux: Gary Todd, CC0, source
- Bogeyman: Francisco Goya, Public domain, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
- Friday the 13th: Leonardo da Vinci, Public domain, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Ghosts in Thai culture: Heinrich Damm ( User:Hdamm , Hdamm at de.wikipedia.org ), CC BY 2.0, source
- Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Hobgoblin: Herbert Railton, Public domain, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Drude: Ramessos, Public domain, source
- Hyakumonogatari Kaidankai: Katsushika Hokusai, Public domain, source
- Evil eye: FocalPoint, CC BY-SA 3.0, source
- Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source