Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 3 moreMediumship
The practice of mediating communication between the living and spirits of the dead.Tradition · Speaking with spirits and the dead Living
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇺🇸 United States and 1 moreCalifornian white sage
A California shrub used by Indigenous peoples for food, healing, and ritual cleansingSubstance · Protection · Healing Living
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanOfudaお札/御札 (ofuda)
Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living
🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism)
A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇬🇧 United KingdomEnglish folklore
The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇳🇬 Nigeria and 2 moreOpon IfáỌpọ́n Ifá
A carved wooden tray used by Yoruba diviners to read signs and consult spirits.Charm · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇷 GreeceAncient Greek folklore
The oral stories, music and rituals of the ancient GreeksTradition · Speaking with spirits and the dead · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Theyyam: Shagil Kannur, CC BY-SA 4.0, source
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Isaac Luria: Louski1, CC BY-SA 3.0, source
- Mediumship: Harvey Metcalfe, Public domain, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Californian white sage: Stan Shebs, CC BY-SA 3.0, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Ofuda: 教派研究 (Sectarian research), CC BY-SA 3.0, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
- Prayer beads: ja:利用者:pack372sd, CC BY-SA 3.0, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Tefillin: Brooklyn Museum, CC BY 3.0, source
- Séance: Unknown author, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- English folklore: J. R. Skelton, Public domain, source
- Elegua: Sailko, CC BY 3.0, source
- Manbo: Aliceba, CC BY-SA 4.0, source
- Pentagram: Tomruen, Attribution, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Eshu: Sailko, CC BY 3.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Opon Ifá: Unknown author, CC BY 3.0, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Aztec religion: Unknown author, Public domain, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Wheel of the Year: Sunblade1500, CC BY-SA 3.0, source
- Oungan: Anthony Karen, CC BY 4.0, source