Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇨🇺 Cuba and 4 moreSanteríaRegla de Ocha
An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition · Protection · Healing Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇸🇩 Sudan and 5 moreIncense
Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇮🇪 Ireland and 5 moreHoly well
A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living
🇸🇴 Somalia and 5 moreFrankincense
An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living
🇷🇸 Serbia and 3 moreSerbian folkloreСрпски фолклор
The folk traditions and epic poetry of the Serbs, blending pre-Christian customs with Orthodox faith.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist
An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living
🇵🇸 Palestine and 1 moreRachel's TombQever Raḥel; Qabr Rāḥīl
A shared holy site near Bethlehem revered by Jews, Christians, and MuslimsTradition · Speaking with spirits and the dead · Protection Living
🇩🇲 Dominica and 1 morePrayer beads
Beaded strings used to count prayers and mantras across many world religionsSubstance · Speaking with spirits and the dead Living
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
🇺🇸 United States and 2 moreSéance
A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇹🇴 Tonga and 5 moreTabootapu
A cultural prohibition that marks something as forbidden or sacredBelief · Protection · Speaking with spirits and the dead Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United Kingdom and 2 moreSoul cake
A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United KingdomDeath knell
A church bell rung to announce a person's death and mark the funeral.Rite · Speaking with spirits and the dead Fading
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇺🇸 United StatesRing shout
A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living
🇫🇷 France and 3 moreReliquary
A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses
A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇮🇱 Israel and 3 moreCleromancy
A divination method that uses random chance to reveal divine willOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇲🇽 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇪🇸 Spain and 2 moreHoly ChaliceSanto Cáliz
A cup believed to have held the blood of Jesus at the Last SupperCharm · Speaking with spirits and the dead · Power and authority Living
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Incense: nakimusi, CC BY 2.0, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Prayer beads: ja:利用者:pack372sd, CC BY-SA 3.0, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Séance: Unknown author, Public domain, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Pentagram: Tomruen, Attribution, source
- Taboo: Jonathan McIntosh, CC BY 2.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Soul cake: Samantha, CC BY 2.0, source
- Death knell: Dougsim, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Ring shout: Attributed to John Rose, Public domain, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- St John's Eve: Jules Breton, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Cleromancy: Julius Schnorr von Carolsfeld, Public domain, source
- Spirit: Jastrow, Public domain, source
- Calavera: Unknown author, CC BY-SA 3.0, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Frankincense: No machine-readable author provided. Gaius Cornelius assumed (based on, Public domain, source
- Serbian folklore: Uroš Predić, Public domain, source
- Bonfire: S Marshall, CC BY 3.0, source
- Spiritual Baptist: N Chadwick, CC BY-SA 2.0, source
- Rachel's Tomb: Lane-Poole, Stanley, Public domain, source
- Spiritualist church: Jim.henderson, CC0, source
- Santería: Jorge Royan, CC BY-SA 3.0, source