Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
🇬🇧 United KingdomEnglish folklore
The myths, legends, and customs of England passed down through generations.Tradition · Protection · Cursing and harm Living
🇭🇹 Haiti and 2 moreManbo
A female priestess in Haitian Vodou who leads rituals and healing workTradition · Healing · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇭🇹 Haiti and 1 moreOungan
A male priest in Haitian Vodou who leads rituals and serves as a medium for spirits.Tradition · Speaking with spirits and the dead · Healing Living
🇯🇵 JapanMiko巫女
A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living
🇨🇺 Cuba and 5 morePalo
An Afro-Cuban religion centered on spirit vessels and ancestral powerTradition · Healing · Cursing and harm Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanKagura神楽
A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United StatesHawaiian religion
The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇳🇿 New Zealand and 5 moreTapu
A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教
Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 moreMaraboutmurābiṭ
A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇮🇳 IndiaKamakhya Templekamakhya mondir
A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇬🇹 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United Kingdom and 5 moreDruidry
A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanMount Osore恐山
A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇿🇦 South Africa and 1 moreMutiumuthi
Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living
🇲🇲 MyanmarBurmese folk religionNat Worship
Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living
🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn)
A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇧🇯 Benin and 5 moreVodun art
Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living
🇿🇦 South Africa and 1 moreSan religion
Traditional beliefs of the San peoples of Southern Africa, centered on trance and rock artTradition · Speaking with spirits and the dead Living
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇮🇳 India and 5 moreMandalaमण्डल
A sacred geometric design used in Indian religions for meditation and spiritual mapping.Tradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇪🇬 Egypt and 5 moreZārزار
A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇳🇿 New ZealandTohunga
A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living
🇫🇮 Finland and 1 moreFinnic mythologies
The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United States and 1 moreOjibwe religion
The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sunda Wiwitan: Greenland4, Public domain, source
- English folklore: J. R. Skelton, Public domain, source
- Manbo: Aliceba, CC BY-SA 4.0, source
- Pentagram: Tomruen, Attribution, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Oungan: Anthony Karen, CC BY 4.0, source
- Miko: Chris Gladis, Flickr user MShades, CC BY 2.0, source
- Palo: Burkhard Mücke, CC BY-SA 4.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Kagura: Elstner Hilton, Public domain, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Hawaiian religion: Jacques Arago, Public domain, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
- Kamakhya Temple: JyotiPN, CC BY-SA 4.0, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Druidry: TheJaySpearing, CC BY-SA 4.0, source
- Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
- Santa Muerte: Not home, Public domain, source
- Muti: Nicholas Roux, CC BY-SA 4.0, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Zār: Emad Nemati, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Tohunga: Gottfried Lindauer, Public domain, source
- Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source