Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇨🇺 Cuba and 4 moreSanteríaRegla de Ocha
An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition · Protection · Healing Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇺🇸 United StatesDianic Wicca
A female-only pagan tradition honoring the Goddess and women's experienceTradition · Protection · Healing Living
🇬🇭 Ghana and 1 moreAkan religionAkom
Traditional beliefs of the Akan people, centered on a distant creator and nature spirits.Tradition · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist
An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 2 moreYantraयन्त्र
A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living
🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog
The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaKavu
Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇯🇵 JapanShinto shrine神社 (jinja)
A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaSarnaism
A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇭🇹 Haiti and 2 moreManbo
A female priestess in Haitian Vodou who leads rituals and healing workTradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇭🇹 Haiti and 1 moreOungan
A male priest in Haitian Vodou who leads rituals and serves as a medium for spirits.Tradition · Speaking with spirits and the dead · Healing Living
🇯🇵 JapanMiko巫女
A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇯🇵 JapanKagura神楽
A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living
🇳🇿 New Zealand and 5 moreTapu
A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教
Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 moreMaraboutmurābiṭ
A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaKamakhya Templekamakhya mondir
A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living
🇧🇯 Benin and 5 moreVodun art
Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreMandalaमण्डल
A sacred geometric design used in Indian religions for meditation and spiritual mapping.Tradition · Speaking with spirits and the dead · Wonder and entertainment Living
🇳🇿 New ZealandTohunga
A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living
🇨🇭 SwitzerlandMagic circle
A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇳🇵 Nepal and 3 moreGurung ShamanismTamu Cho
The ancient shamanic beliefs and rituals of the Gurung people in NepalTradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreTariqaطريقة
A Sufi spiritual path and the community that follows itTradition · Speaking with spirits and the dead · Change and initiation Living
🇹🇷 Turkey and 4 moreSufi whirlingSemazen
A spinning meditation practiced by Sufi dervishes to reach spiritual connection through music and movement.Rite · Speaking with spirits and the dead · Change and initiation Living
🇭🇹 Haiti and 1 moreHaitian Vodou and homosexuality
The place of LGBTQ people in Hait Vodou practice and beliefTradition · Speaking with spirits and the dead Living
🇺🇸 United States and 1 moreChurch of Satan
An atheistic religious body founded in 1966 that practices ritual magicTradition · Power and authority · Change and initiation Living
🇩🇿 Algeria and 5 moreZawiyaزاوية
A Sufi building and institution for worship, education, and community life in the Islamic world.Tradition · Speaking with spirits and the dead · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Serer religion: Unknown author, Public domain, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Kavu: Ashwin.appus, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Manbo: Aliceba, CC BY-SA 4.0, source
- Church of Satan: Palnu ., CC BY-SA 3.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Oungan: Anthony Karen, CC BY 4.0, source
- Miko: Chris Gladis, Flickr user MShades, CC BY 2.0, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Kagura: Elstner Hilton, Public domain, source
- Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
- Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
- Kamakhya Temple: JyotiPN, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
- Mandala: Marion Golsteijn, CC BY-SA 3.0, source
- Tohunga: Gottfried Lindauer, Public domain, source
- Magic circle: John William Waterhouse, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Dianic Wicca: Jean-Baptiste Tuby I (Italy, active France, Paris and Versailles, 1635, Public domain, source
- Spiritual Baptist: N Chadwick, CC BY-SA 2.0, source
- Sama: myself, Public domain, source
- Zawiya: Schneders, CC BY-SA 4.0, source
- Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
- Santería: Jorge Royan, CC BY-SA 3.0, source