Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇬🇷 Greece and 2 moreMagic in the Greco-Roman world
Private supernatural practices in ancient Greece and Rome, distinct from public state religion.Tradition · Protection · Cursing and harm Historical
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇳🇴 NorwaySami religion
The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical
🇵🇭 PhilippinesBabaylan
Spiritual leaders of pre-colonial Philippines who mediated with the unseen world.Tradition · Healing · Seeing and foretelling Historical
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇬🇷 GreeceAncient Greek folklore
The oral stories, music and rituals of the ancient GreeksTradition · Speaking with spirits and the dead · Power and authority Historical
🇮🇶 IraqBabylonian astrology
The first organized system of celestial divination in the ancient Near EastTradition · Protection · Seeing and foretelling Historical
🇵🇪 Peru and 2 moreInca religion
The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical
🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion
Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇷🇺 RussiaOssetian mythologyИрон мифологи
The beliefs and supernatural beings of the Ossetian people in the Caucasus.Tradition · Protection · Speaking with spirits and the dead Historical
🇪🇬 Egypt and 1 moreAncient Egyptian religion
Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical
🇮🇶 Iraq and 3 moreAncient Mesopotamian religion
The polytheistic beliefs and practices of Sumer, Akkad, Assyria and Babylonia from 6000 BC to 500 ADTradition · Power and authority · Speaking with spirits and the dead Historical
🇮🇳 IndiaPashupata Shaivismपाशुपत
An early Hindu ascetic school focused on liberation through ritual and devotion to ShivaTradition · Cursing and harm · Power and authority Historical
🇺🇸 United States and 2 moreSpiritualism
A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical
🇮🇳 India and 3 moreAstrology
A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 ChinaReligion of the Shang dynasty
The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical
🇺🇸 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
- Astrology: Wilfredor, CC0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Inca religion: Chronicler Martín of Murúa (Cronista Martín de Murúa), Public domain, source
- Spiritualism: Rossington, W. W. and Garrett, J. Ellwood, Public domain, source
- Dianism: Guillaume Seignac, Public domain, source
- Sámi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
- Religion of the Shang dynasty: Unknown author, CC0, source
- Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Aztec religion: Unknown author, Public domain, source
- Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source
- Babaylan: Hptina24, CC BY-SA 4.0, source