Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇭🇹 HaitiGedeGuédé
A family of spirits in Haitian Vodou who guard the dead and grant fertility.Being · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇯🇵 JapanBaku獏
A Japanese spirit said to eat bad dreams and protect sleepersBeing · Protection Living
🇮🇳 IndiaAlakshmiदेवी अलक्ष्मी
A Hindu goddess of misfortune and the shadow opposite to LakshmiBeing · Cursing and harm Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇵🇭 PhilippinesAnito
Indigenous Philippine spirits and the carved figures that represent themBeing · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreHanumanहनुमान्
A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇭🇹 Haiti and 1 moreEzili DantorÈzili Dantò
A fierce mother spirit in Haitian Vodou who protects the marginalized and demands loyalty.Being · Protection · Love and attraction Living
🇮🇷 Iran and 4 moreJinnجِنّ
Supernatural beings in Islamic and pre-Islamic Arabian belief, capable of shapeshifting and living in society.Being · Protection · Cursing and harm Living
🇮🇷 Iran and 2 moreHaoma
A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇳🇬 Nigeria and 5 moreOgunÒgún
A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇳🇬 Nigeria and 2 moreEshuÈṣù
A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇯🇵 JapanMiko巫女
A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanMisaki御先
Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living
🇮🇷 IranFravashi
A personal spirit in Zoroastrian belief that guides the living and protects the dead.Being · Protection · Speaking with spirits and the dead Living
🇹🇭 Thailand and 5 moreKrasueกระสือ
A floating head with trailing organs from Southeast Asian folkloreBeing · Cursing and harm Living
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇵🇹 Portugal and 1 moreCabra cabriola
A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living
🇨🇦 CanadaMistapewmistâpêw (ᒥᐢᑖᐤ)
A spirit-being of the Cree peoples, known as the Great Man or Bigfoot.Being · Protection · Healing Living
🇧🇿 BelizeTata DuendeNukuch Tat
A thumbless forest spirit of Belizean folklore that protects animals and warns children.Being · Protection · Cursing and harm Living
🇯🇵 Japan and 4 moreKṣitigarbhaक्षितिगर्भ
A bodhisattva vowed to empty the hells and guard children, shown with a staff and jewel.Being · Protection · Speaking with spirits and the dead Living
🇲🇱 Mali and 1 moreSandobele
A Senufo woman diviner who mediates between the village and bush spirits.Being · Speaking with spirits and the dead · Protection Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Dukun: Unknown author, CC BY-SA 3.0, source
- Mistapew: Alarichall, CC0, source
- Ezili Dantor: Oficinalis, CC BY-SA 4.0, source
- Jinn: VenusFeuerFalle, CC0, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Ogun: Chado07, CC BY-SA 4.0, source
- Obatala: Isha, CC BY 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Eshu: Sailko, CC BY 3.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Miko: Chris Gladis, Flickr user MShades, CC BY 2.0, source
- Ganesha: anonymous, Public domain, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vahana: Unknown Nepali, Public domain, source
- Fravashi: Hooman Mallahzadeh, CC BY-SA 4.0, source
- Krasue: Xavier Romero-Frias, CC BY-SA 3.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Erzulie: anonymous, Public domain, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Anito: Frederic H. Sawyer, Public domain, source
- Kṣitigarbha: སངས་རྒྱས་བཅོམ་ལྡན་འདས།, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source