Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇭🇹 Haiti and 2 moreHaitian VodouVodou
An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living
🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara
A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇮🇪 IrelandLia Fáil
A standing stone at the Hill of Tara used for royal inaugurations in Irish legendCharm · Power and authority Historical
🇮🇷 Iran and 2 moreSomaसोम
A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical
🇮🇳 India and 1 moreHeliotrope
A green and red mineral stone used as an amulet for health, invisibility, and courage.Charm · Protection · Healing Historical
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇳🇵 Nepal and 1 moreMani stone
Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living
🇨🇳 ChinaNeidan内丹
A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living
🇿🇦 South Africa and 1 moreRain Queen
A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living
🇮🇪 IrelandBlarney StoneCloch na Blarnan
A limestone block in an Irish castle kissed for the gift of eloquenceCharm · Power and authority Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇮🇷 Iran and 2 moreBibliomancy
Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living
🇬🇷 Greece and 1 moreHecateἙκάτη
A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical
🇮🇶 Iraq and 1 moreLamassu𒀭𒆗 (dlamma)
A Mesopotamian guardian spirit, a winged bull with a human head, set to watch the gatesBeing · Protection · Power and authority Historical
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇧🇷 BrazilPomba Gira
An Afro-Brazilian spirit of love and desire worshipped in Umbanda and QuimbandaBeing · Love and attraction · Power and authority Living
🇱🇻 Latvia and 1 moreLatvian mythology
A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living
🇪🇬 EgyptWadjetwꜢḏyt
The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇮🇳 IndiaTarpanaतर्पण
A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇵🇬 Papua New GuineaKula ring
A ceremonial gift network in the Trobriand Islands that circulates shell valuables to build social status.Tradition · Power and authority Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇩🇪 Germany and 5 moreBiodynamic agriculture
An organic farming system with esoteric roots and spiritual practicesTradition · Healing · Power and authority Living
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇯🇵 JapanFukusuke福助
A kneeling Japanese doll believed to bring wealth and honorCharm · Luck and prosperity · Power and authority Living
🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica
An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 5 moreRinging Cedars' Anastasianismдвижение «Анастасия»
A Russian new religious movement based on books about a Siberian mystic and nature worshipTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇳 India and 5 moreWestern Sufism
Adaptations of Islamic mysticism in Europe and North AmericaTradition · Speaking with spirits and the dead · Power and authority Living
🇱🇨 Saint Lucia and 1 moreKélé
An Afro-Saint Lucian faith rooted in Yoruba traditions and secret practiceTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇪🇸 Spain and 2 moreHoly ChaliceSanto Cáliz
A cup believed to have held the blood of Jesus at the Last SupperCharm · Speaking with spirits and the dead · Power and authority Living
🇺🇸 United StatesHail Satan
A Satanic exclamation used as ritual greeting, rebel cry, and pop-culture punchlineBelief · Power and authority · Cursing and harm Living
🇮🇶 IraqBurney Relief
A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm · Power and authority · Speaking with spirits and the dead Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Biodynamic agriculture: Martist, CC BY-SA 4.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
- Mahakaleshwar Jyotirlinga: Ashverse, CC BY-SA 4.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Lia Fáil: August Schwerdfeger, CC BY 4.0, source
- Soma: Krzysztof Ziarnek, Kenraiz, CC BY-SA 4.0, source
- Heliotrope: Ra'ike (see also: de:Benutzer:Ra'ike ), CC BY-SA 3.0, source
- Turquoise: Unknown author, Public domain, source
- Mani stone: John Hill, CC BY-SA 4.0, source
- Neidan: A16898, CC BY-SA 4.0, source
- Blarney Stone: Srleffler, Public domain, source
- Fukusuke: Nesnad, CC BY-SA 3.0, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Bibliomancy: Albert Robida, Public domain, source
- Hecate: Henryk Siemiradzki, Public domain, source
- Lamassu: Daderot, CC0, source
- Obatala: Isha, CC BY 3.0, source
- Latvian mythology: Dezidor, CC BY 3.0, source
- Wadjet: Rama, CC BY-SA 3.0 fr, source
- Pentagram: Tomruen, Attribution, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Tarpana: Biswarup Ganguly, CC BY 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Kula ring: Bendeguz, Public domain, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Hopi mythology: Sailko, CC BY 3.0, source
- John Frum: Tim Ross, CC BY 3.0, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Aetherius Society: Hjamesberglen, CC0, source
- Kilili: Unknown author, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Ringing Cedars' Anastasianism: Лобачев Владимир, CC BY-SA 3.0, source
- Spirit: Jastrow, Public domain, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Hail Satan: Paul Sableman, CC BY 2.0, source