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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇧🇴 Bolivia and 1 moreEkekoIqiqu An Andean deity of abundance and prosperity, central to the Alasitas festival.Being · Luck and prosperity · Power and authority Living 🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living 🇳🇴 NorwayEsbat A monthly Wiccan ritual held at the full or new moon for worship and community.Rite · Speaking with spirits and the dead · Love and attraction Living 🇻🇺 VanuatuJohn Frum A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living 🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living 🇻🇺 Vanuatu and 3 moreKastom A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 5 moreKartikeyaKārttikeya Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living 🇮🇩 Indonesia and 3 moreDragon's blood A bright red resin from several plant species used in magic, medicine, and art since antiquitySubstance · Healing · Protection Living 🇮🇱 Israel and 2 moreUpsherinאָפּשערן (opshern) A first haircut ceremony for Jewish boys, marking the start of formal study.Rite · Speaking with spirits and the dead · Power and authority Living 🇮🇩 IndonesiaNyepiᬜᬾᬧᬶ A Balinese day of total silence, fasting, and self-reflection to mark the new year.Rite · Cleansing and purification · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreUpanayanaउपनयन A Hindu rite of passage marking a student's initiation into formal education and spiritual discipline.Rite · Speaking with spirits and the dead · Power and authority Living 🇨🇦 Canada and 1 moreTotemdoodem A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living 🇪🇪 Estonia and 5 moreFern flower A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living 🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living 🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari) A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living 🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living 🇮🇹 ItalyCornicello A twisted horn charm worn in Italy to ward off the evil eye and invite luck.Charm · Protection · Luck and prosperity Living 🇩🇪 Germany and 2 moreEaster FireOsterfeuer Bonfires lit at Easter to mark the Resurrection and spring renewalRite · Cleansing and purification · Power and authority Living 🇯🇵 Japan and 1 moreMisogi禊 A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living 🇺🇸 United States and 1 moreMedicine wheel Circular stone formations built by Indigenous peoples of North America for ceremony and astronomy.Tradition · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 1 moreLakshmiलक्ष्मी A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living 🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇵🇾 Paraguay and 3 moreGuarani mythology The oral traditions of the Tupi-Guarani peoples regarding gods, spirits and creationTradition · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living 🇨🇳 China and 1 moreDongyue Dadi東嶽大帝 The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 5 moreBindiबिंदी A dot worn on the forehead to mark spiritual focus and cultural identityCharm · Protection · Power and authority Living 🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living 🇬🇧 United Kingdom and 2 moreWheel of the Year An annual cycle of eight seasonal festivals observed by modern pagans.Tradition · Speaking with spirits and the dead · Power and authority Living 🇺🇸 United StatesGhost DanceNanissaanah A circular movement seeking spiritual renewal and reunion with ancestorsRite · Speaking with spirits and the dead · Change and initiation Living 🇸🇴 Somalia and 5 moreFrankincense An aromatic tree resin harvested for incense, perfume, and religious ritualSubstance · Speaking with spirits and the dead · Power and authority Living 🇷🇸 Serbia and 3 moreSerbian folkloreСрпски фолклор The folk traditions and epic poetry of the Serbs, blending pre-Christian customs with Orthodox faith.Tradition · Speaking with spirits and the dead · Power and authority Living 🇮🇩 IndonesiaPenjorᬧᬾᬜ᭄ᚚᚚᭀᬃ A curved bamboo pole marking prosperity in Balinese Hindu ceremonyTradition · Luck and prosperity · Power and authority Living 🇸🇦 Saudi Arabia and 1 moreDhikrذِكْر Islamic remembrance of God through repeated recitation and prayerRite · Speaking with spirits and the dead · Power and authority Living 🇮🇳 India and 5 moreHanumanहनुमान् A divine vanara deity of devotion and strength in HinduismBeing · Protection · Power and authority Living 🇮🇳 India and 2 moreYantraयन्त्र A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living 🇵🇭 Philippines and 1 moreAgimatAnting-anting A Filipino amulet or charm believed to grant protection, power, and supernatural abilities.Charm · Protection · Love and attraction Living 🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་ An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living 🇮🇳 India and 1 moreGarba A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living 🇮🇳 India and 1 moreMantraमन्त्रम् A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living 🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living 🇨🇳 China and 2 moreEight Immortals八仙 Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living 🇭🇹 Haiti and 2 moreHaitian VodouVodou An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living 🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living 🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living 🇳🇵 Nepal and 1 moreMani stone Carved stones inscribed with Buddhist mantras, placed as offerings along paths in the Himalayas.Charm · Protection · Speaking with spirits and the dead Living 🇨🇳 ChinaNeidan内丹 A Taoist practice using the body as a cauldron to refine inner energies for longevity and immortalityTradition · Healing · Power and authority Living 🇿🇦 South Africa and 1 moreRain Queen A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.