Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇯🇵 Japan and 1 morePower spotパワースポット
A Japanese term for places believed to hold strong earth energy and healing power.Belief · Healing · Power and authority Living
🇺🇸 United States and 3 more11:11
A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief · Wonder and entertainment · Power and authority Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇺🇸 United States and 1 moreDianism
A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical
🇹🇭 ThailandSihuhataแมงสี่หูห้าตา
A legendary creature from northern Thai folklore associated with wealth and divine testingBeing · Luck and prosperity · Power and authority Living
🇨🇳 ChinaDragon turtle龍龜 (Lóngguī)
A Chinese mythic creature with a dragon body and turtle shell, used as a Feng Shui charm.Figure · Luck and prosperity · Power and authority Living
🇸🇦 Saudi Arabia and 2 moreBay'ahبيعة
An oath of loyalty and obedience given to a political or spiritual leader in Islamic traditionRite · Binding and oaths · Power and authority Living
🇹🇹 Trinidad and Tobago and 1 moreTrinidadian Vodunu
A West African Vodun tradition practiced in Trinidad and Tobago with Catholic elementsTradition · Speaking with spirits and the dead · Power and authority Living
🇳🇿 New Zealand and 4 moreFeather cloak
A garment of feathers worn by royalty and gods across cultures to signal rank or enable flightCharm · Power and authority · Wonder and entertainment Historical
🇯🇵 JapanMagatama勾玉
A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreMawlidمولد
An annual festival commemorating the birth of the Prophet MuhammadTradition · Power and authority Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇪🇬 EgyptBarakahبركة
A spiritual blessing power in Islam and Arabic ChristianityBelief · Protection · Power and authority Living
🇯🇵 Japan and 4 moreKṣitigarbhaक्षितिगर्भ
A bodhisattva vowed to empty the hells and guard children, shown with a staff and jewel.Being · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 3 moreOdinic Rite
A UK-based Heathen group that restricts membership to people of European ancestry.Tradition · Power and authority Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇮🇩 Indonesia and 1 moreSandung
A house-shaped ossuary for the bones of the deceased among Dayak peoples in Borneo.Charm · Speaking with spirits and the dead · Power and authority Living
🇪🇸 Spain and 3 moreJewish heraldry
Heraldic achievements used by Jewish communities in Europe and abroadTradition · Power and authority Historical
🇵🇱 Poland and 4 moreMoranaМорена
A Slavic goddess of winter and death, whose effigy is drowned to welcome springFigure · Cursing and harm · Power and authority Living
🇬🇷 GreeceMinoan sealstones
Carved gemstones and amulets from Bronze Age Crete used for identification and ritualCharm · Protection · Power and authority Historical
🇩🇿 AlgeriaMawsimموسم
Annual Maghrebi festival blending Sufi veneration with social and economic gatheringTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇷🇺 RussiaAiyАйыы (Ayıı)
Benevolent spirits of the Upper World in Yakut mythologyBeing · Speaking with spirits and the dead · Power and authority Living
🇯🇵 JapanOkiagari-koboshi起き上がり小法師
A Japanese roly-poly doll that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 1 moreMoney tree搖錢樹
A mythical tree of fortune and a Chinese New Year custom for wealthFigure · Luck and prosperity · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sandung: Wibowo Djatmiko ( Wie146 ), CC BY-SA 3.0, source
- Jewish heraldry: Consulta Araldica, 1868, CC BY-SA 4.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Vahana: Unknown Nepali, Public domain, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Dianism: Guillaume Seignac, Public domain, source
- Sihuhata: Chainwit., CC BY-SA 4.0, source
- Dragon turtle: Jonathan O'Donnell, CC BY 2.0, source
- Feather cloak: Lusanaherandraton, CC BY-SA 4.0, source
- Magatama: Kakidai, CC BY-SA 3.0, source
- Morana: Marta Malina Moraczewska, CC BY-SA 4.0, source
- Mawsim: Beghdadi Walid, CC BY-SA 4.0, source
- Okiagari-koboshi: Unknown author, CC BY-SA 3.0, source
- Money tree: Pratyeka, CC BY-SA 4.0, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Minoan sealstones: Andree Stephan, CC BY 3.0, source
- Power spot: ccfarmer, CC BY 3.0, source
- Kṣitigarbha: སངས་རྒྱས་བཅོམ་ལྡན་འདས།, Public domain, source
- Mawlid: Firdaus Latif, CC BY-SA 2.0, source
- Barakah: عامر شاہین, CC BY-SA 3.0, source