Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇨🇳 ChinaZhang Guolao张果老
A Taoist immortal known for his white donkey and fish drum, said to be a bat spirit.Figure · Protection · Luck and prosperity Legendary
🇪🇬 EgyptScarab
A carved beetle amulet and seal used in ancient Egypt for protection, identity, and ritual.Charm · Protection · Luck and prosperity Historical
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreRangoliरंगोली
Floor art made with coloured powders and flowers to welcome guests and deitiesTradition · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇿🇦 South Africa and 5 moreMurder for body parts
The killing of people to harvest body parts for traditional medicine or the illegal organ trade.Belief · Cursing and harm · Power and authority Living
🇮🇳 IndiaKumkumकुङ्कुमम्
A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living
🇮🇷 Iran and 5 moreTurquoise
An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living
🇯🇵 JapanOni鬼（おに）
A horned demon of Japanese folklore known for strength and evil deedsBeing · Cursing and harm · Luck and prosperity Legendary
🇰🇭 Cambodia and 3 moreSak Yantសាក់យ័ន្ត
A Southeast Asian tattoo tradition using sacred geometry for protection and powerTradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇯🇵 JapanShinto shrine神社 (jinja)
A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living
🇲🇳 Mongolia and 1 moreOvooовоо
A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living
🇰🇷 South Korea and 3 moreKorean shamanism무속
A Korean folk religion centered on ritual specialists who mediate between humans and spiritsTradition · Protection · Healing Living
🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism)
A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living
🇺🇸 United StatesPukwudgie
A short forest spirit from Algonquian lore, known for mischief and danger.Being · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇳 India and 5 moreHoliहोली
A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living
🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبهسوری
An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇲🇽 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇷 Iran and 7 moreNowruzنوروز
A spring equinox festival marking the new year across Persianate culturesTradition · Luck and prosperity · Cleansing and purification Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreTetraphobia
The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living
🇮🇱 IsraelRed stringחוט השני
A scarlet wool bracelet worn to ward off the evil eye and bring good luckCharm · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 5 moreMami Wata
A water spirit of beauty and wealth in African folklore and the Atlantic diasporaBeing · Healing · Luck and prosperity Living
🇲🇬 MadagascarFamadihana
A Malagasy ritual to rewrap ancestors and celebrate their return to the spirit worldRite · Speaking with spirits and the dead · Luck and prosperity Fading
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇮🇪 Ireland and 1 moreSamhain
A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living
🇫🇷 FranceCartomancy
Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living
🇿🇦 South AfricaMamlambo
A South African river spirit linked to wealth and reported cryptid sightingsBeing · Luck and prosperity · Cursing and harm Legendary
🇵🇪 Peru and 1 moreSupay
An Andean spirit of the underworld who balances life and death forcesBeing · Cursing and harm · Protection Historical
🇮🇸 IcelandFylgja
A Nordic guardian spirit that shadows a person and their fateBeing · Seeing and foretelling · Luck and prosperity Legendary
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇬🇧 United KingdomCat-sìth
A spectral feline from Celtic lore that haunts the Scottish Highlands and guards the dead.Being · Cursing and harm · Luck and prosperity Legendary
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇵🇪 Peru and 1 moreApu
Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living
🇮🇸 Iceland and 3 moreDraugr
A malevolent undead revenant from Nordic folklore, often guarding buried treasure.Being · Cursing and harm · Luck and prosperity Legendary
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇯🇲 Jamaica and 5 moreObeah
A Caribbean tradition of ritual healing and spell-casting with African rootsTradition · Protection · Healing Living
🇮🇪 IrelandPúca
A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary
🇮🇪 Ireland and 3 moreChangeling
A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Calavera: Unknown author, CC BY-SA 3.0, source
- Holi: Jitenderasingh, CC BY-SA 4.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Sak Yant: Mikhailovich, CC BY 3.0, source
- Zhang Guolao: Hong Zicheng, Public domain, source
- Scarab: Unknown author, CC BY 4.0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source
- Rangoli: SreeramKalyan, CC0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Turquoise: Unknown author, Public domain, source
- Oni: Katsushika Hokusai 葛飾北斎 (1760-1849), Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Ovoo: Bouette ., CC BY-SA 3.0, source
- Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
- Korean shamanism: Steve46814, CC BY-SA 4.0, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
- Nowruz: Katzenfee50, CC0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Tetraphobia: Halowand, CC BY-SA 3.0, source
- Red string: Mx. Granger, CC0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Mami Wata: Daderot, Public domain, source
- Famadihana: Saveoursmile (Hery Zo Rakotondramanana), CC BY-SA 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Samhain: Daniel Maclise, Public domain, source
- Cartomancy: Alma Erdmann, Public domain, source
- Alux: Gary Todd, CC0, source
- Cat-sìth: John D. Batten, Public domain, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Draugr: Kim Diaz Holm, CC BY 4.0, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Obeah: Various, published by David Nutt, Public domain, source
- Púca: Wirt Sikes, Public domain, source
- Changeling: Henry Fuseli, Public domain, source