Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 3 moreChinese dragon龍
A legendary water deity and imperial symbol in East Asian cultureBeing · Protection · Luck and prosperity Historical
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 5 moreChinese guardian lions石獅 (shíshī)
Stone lion pairs placed at entrances to ward off harm and welcome fortuneCharm · Protection · Luck and prosperity Living
🇹🇭 ThailandYi Pengยี่เป็ง
A northern Thai festival of lights featuring sky lanterns and Buddhist merit-makingTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇻🇳 Vietnam and 2 moreThiên Y A Na
A Vietnamese goddess worshipped in folk religion and Đạo Mẫu through spirit mediumshipBeing · Protection · Luck and prosperity Living
🇲🇲 MyanmarBurmese folk religionNat Worship
Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang)
Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living
🇻🇳 Vietnam and 5 moreTếtTết Nguyên Đán
The Vietnamese lunisolar new year and the most important annual celebration in VietnamTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇲🇳 Mongolia and 1 moreTsagaan SarЦагаан сар
A Mongol lunisolar new year marked by white clothes and dairy feastsTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇰🇭 Cambodia and 3 moreSak Yantសាក់យ័ន្ត
A Southeast Asian tattoo tradition using sacred geometry for protection and powerTradition · Protection · Luck and prosperity Living
🇲🇳 Mongolia and 1 moreOvooовоо
A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreYakshiniयक्षिणी
Some guard, some haunt: female nature spirits of Hindu, Buddhist and Jain loreBeing · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇯🇵 Japan and 3 moreObonお盆
A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇹🇭 ThailandSongkranสงกรานต์
The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇯🇵 Japan and 1 moreTennin天人
Heavenly beings in Japanese Buddhism, often depicted as beautiful women with feathered scarves.Being · Luck and prosperity Historical
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇯🇵 JapanHamaya破魔矢
A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living
🇨🇳 China and 2 moreBuddhist coin charm佛教品壓勝錢
Amulets shaped like coins that bear Buddhist symbols and prayers for protection.Charm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇹🇭 Thailand and 1 moreNang Taniนางตานี
A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
🇹🇭 ThailandSihuhataแมงสี่หูห้าตา
A legendary creature from northern Thai folklore associated with wealth and divine testingBeing · Luck and prosperity · Power and authority Living
🇲🇲 MyanmarYadayaယတြာ
Rituals in Myanmar to avert misfortune using astrology and numerologyTradition · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง
A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical
🇲🇳 Mongolia and 1 moreYellow shamanismШар бөө
A Mongolian and Siberian shamanic tradition blended with Buddhist ritualsTradition · Speaking with spirits and the dead · Protection Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Bonfire: S Marshall, CC BY 3.0, source
- Sang Thong: Narisara Nuwattiwong, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Tsagaan Sar: User:Chinneeb, CC BY-SA 3.0, source
- Sak Yant: Mikhailovich, CC BY 3.0, source
- Tennin: Unknown author, Public domain, source
- Hamaya: Tomomarusan, CC BY 2.5, source
- Ovoo: Bouette ., CC BY-SA 3.0, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Yakshini: Brihaspati, CC BY-SA 4.0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Obon: Batholith, Public domain, source
- Songkran: ผู้สร้างสรรค์ผลงาน/ส่งข้อมูลเก็บในคลังข้อมูลเสรีวิกิมีเดียคอมมอนส์ - เ, CC BY 3.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Chinese guardian lions: Pvt pauline, CC BY-SA 3.0, source
- Yi Peng: Takeaway, CC BY-SA 3.0, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Omamori: Leongboy1, Public domain, source
- Thiên Y A Na: Lưu Ly ( thảo luận ), CC BY-SA 3.0, source
- Buddhist coin charm: Scott Semans, CC BY 3.0, source
- Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
- Nang Tani: Xufanc, CC BY-SA 3.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Sihuhata: Chainwit., CC BY-SA 4.0, source
- Yadaya: Thai Government, CC BY 2.0, source
- Thai Buddha amulets: User:Mattes, Public domain, source
- Tết: vi:Lưu Ly, Public domain, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Superstition in China: Gary Todd, CC0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Chinese dragon: Unknown author, CC0, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source